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Proceedings of the 12th European Conference on Knowledge ...

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Max Erik Rohde and David Sundaram<br />

informati<strong>on</strong> intensive knowledge support systems (secti<strong>on</strong> 3). Lastly, a possible implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>se guidelines in an exploratory prototype is presented (secti<strong>on</strong> 4).<br />

2. Literature review<br />

2.1 Perspectives <strong>on</strong> sustained knowledge capability in organizati<strong>on</strong>s<br />

While <str<strong>on</strong>g>the</str<strong>on</strong>g>re is general agreement that knowledge is an important source <str<strong>on</strong>g>of</str<strong>on</strong>g> sustained ec<strong>on</strong>omical<br />

advantage for organizati<strong>on</strong>s (Spender & Grant 1996), <str<strong>on</strong>g>the</str<strong>on</strong>g> nature <str<strong>on</strong>g>of</str<strong>on</strong>g> this knowledge or <str<strong>on</strong>g>the</str<strong>on</strong>g> related<br />

organizati<strong>on</strong>al capability is subject to c<strong>on</strong>tinued disagreement (Kraaijenbrink, Spender, & Groen 2010;<br />

Spender & Scherer 2007). In order to explore in how far informati<strong>on</strong> intensive systems are suitable to<br />

support organizati<strong>on</strong>s in establishing and maintaining sustained knowledge-based capabilities, a<br />

number <str<strong>on</strong>g>of</str<strong>on</strong>g> popular yet <str<strong>on</strong>g>of</str<strong>on</strong>g>ten c<strong>on</strong>flicting perspectives <strong>on</strong> several important properties <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al<br />

knowledge and knowledge capability are portrayed.<br />

(1) <strong>Knowledge</strong> is sometimes understood as having objective characteristics, sometimes<br />

knowledge is understood as inherently tacit (Objectiveness)<br />

Since Polanyi’s work (1966) and various earlier philosophical discussi<strong>on</strong>s (Spender & Scherer 2007),<br />

it is understood that <str<strong>on</strong>g>the</str<strong>on</strong>g>re are important aspects <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge, which cannot be brought into explicit<br />

representati<strong>on</strong>s. C<strong>on</strong>sequently, knowledge should not be treated as an ‘object’ but in c<strong>on</strong>siderati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

its tacit properties. However, despite aforementi<strong>on</strong>ed insights, knowledge is <str<strong>on</strong>g>of</str<strong>on</strong>g>ten given objective<br />

characteristics. For instance, knowledge and associated organizati<strong>on</strong>al capabilities are described as<br />

being ‘created’, ‘stored’, ‘transferred’ and ‘shared’ (Alavi & Leidner 2001) in various works <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

organizati<strong>on</strong>al literature.<br />

(2) Some perspectives imply that knowledge is a strategic and slowly changing<br />

capability, o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs emphasize that knowledge is inherently bound to its situati<strong>on</strong>al<br />

applicati<strong>on</strong> (Dynamicity)<br />

Am<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g> manifold epistemological positi<strong>on</strong>s in <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>text <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al knowledge, Cook and<br />

Brown (1999) have identified two popular and <str<strong>on</strong>g>of</str<strong>on</strong>g>ten exclusively different interpretati<strong>on</strong>s: some<br />

organizati<strong>on</strong>al scientists believe knowledge to be possessed by organizati<strong>on</strong>s (‘epistemology <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

possessi<strong>on</strong>’), while o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs believe that knowledge is closely bound to its applicati<strong>on</strong> in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>’s practices (‘epistemology <str<strong>on</strong>g>of</str<strong>on</strong>g> practice’). For knowledge as a ‘possessed’ resource <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

organizati<strong>on</strong>, it is <str<strong>on</strong>g>of</str<strong>on</strong>g>ten argued that capabilities based <strong>on</strong> this resource are difficult to imitate by<br />

competitors and difficult to attain (Teece, Pisano, & Shuen 1997). <strong>Knowledge</strong> bound to practices<br />

shares <str<strong>on</strong>g>the</str<strong>on</strong>g> fluid nature <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se practices; it has, for instance, been argued that each executi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> a<br />

practice is unique caused by specific envir<strong>on</strong>mental c<strong>on</strong>diti<strong>on</strong>s during executi<strong>on</strong> (Pentland & Feldman<br />

2005).<br />

(3) Some authors see knowledge as closely bound to individuals or ‘knowers’, o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs<br />

stress <str<strong>on</strong>g>the</str<strong>on</strong>g> collective nature <str<strong>on</strong>g>of</str<strong>on</strong>g> strategic knowledge capabilities (Collectivity)<br />

In <str<strong>on</strong>g>the</str<strong>on</strong>g>ir popular definiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al knowledge, Davenport and Prusak (1998) pose knowledge<br />

as being inseparable from <str<strong>on</strong>g>the</str<strong>on</strong>g> mind <str<strong>on</strong>g>of</str<strong>on</strong>g> “knowers”; individuals who mindfully apply <str<strong>on</strong>g>the</str<strong>on</strong>g>ir experiences<br />

and skills. C<strong>on</strong>versely, Kogut and Zander (1992) argue that <str<strong>on</strong>g>the</str<strong>on</strong>g> overall knowledge-related capability <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

an organizati<strong>on</strong> does not depend <strong>on</strong> single individuals; according to <str<strong>on</strong>g>the</str<strong>on</strong>g>m, if <strong>on</strong>e individual leaves <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>, its overall capability is <strong>on</strong>ly marginally affected. Later research emphasizes that <str<strong>on</strong>g>the</str<strong>on</strong>g> key<br />

in utilizing knowledge capabilities lies in <str<strong>on</strong>g>the</str<strong>on</strong>g> coordinati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> individuals (Grant 1996; Orlikowski 2002),<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>rewith c<strong>on</strong>ceptualizing <str<strong>on</strong>g>the</str<strong>on</strong>g> capability as collective but rooted in <str<strong>on</strong>g>the</str<strong>on</strong>g> practices individuals engage in.<br />

(4) While mostly it is agreed up<strong>on</strong> or implied that knowledge capability is beneficial for<br />

organizati<strong>on</strong>s, some studies portray knowledge capabilities as possibly detrimental for<br />

organizati<strong>on</strong>s (Value)<br />

It is <str<strong>on</strong>g>of</str<strong>on</strong>g>ten implied that an increase in knowledge or <str<strong>on</strong>g>the</str<strong>on</strong>g> ‘creati<strong>on</strong>’ <str<strong>on</strong>g>of</str<strong>on</strong>g> new knowledge is positively<br />

related to strategic organizati<strong>on</strong>al capabilities (N<strong>on</strong>aka 1994). However, knowledge related<br />

capabilities have been said to be mostly <str<strong>on</strong>g>of</str<strong>on</strong>g> l<strong>on</strong>g-term benefit (Cohen & Levinthal 1990) and expensive<br />

to ‘create’ (Hill & Hoskiss<strong>on</strong> 1987). Moreover, dormant knowledge (not unlike o<str<strong>on</strong>g>the</str<strong>on</strong>g>r organizati<strong>on</strong>al<br />

resources) is <str<strong>on</strong>g>of</str<strong>on</strong>g> little use unless applied (Makadok 2001; McDermott 1999). Fur<str<strong>on</strong>g>the</str<strong>on</strong>g>rmore, a knowledge<br />

related capability can turn into a n<strong>on</strong>-capability as a result <str<strong>on</strong>g>of</str<strong>on</strong>g> envir<strong>on</strong>mental changes (Orlikowski<br />

2002). C<strong>on</strong>sequently, knowledge not <strong>on</strong>ly creates costs for organizati<strong>on</strong>s, potentially outweighing <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

benefits it provides (Prieto & Easterby-Smith 2006), but might also require a resource- and timeintensive<br />

‘unlearning’ process (Autio, Sapienza, & Almeida 2000; Bettis & Prahalad 1995).<br />

850

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