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Proceedings of the 12th European Conference on Knowledge ...

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Max Erik Rohde and David Sundaram<br />

2.2 Technological approaches for fostering knowledge-based capability<br />

In <str<strong>on</strong>g>the</str<strong>on</strong>g> previous secti<strong>on</strong>, a number <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>flicting perspectives <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> objectiveness <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al<br />

knowledge capability, its dynamicity, its collectivity and value are portrayed. These perspectives are<br />

reflected in alternative technological approaches to increase knowledge capabilities. In <str<strong>on</strong>g>the</str<strong>on</strong>g> following,<br />

technological approaches aligning to each <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> perspectives discussed above are discussed.<br />

(1) ‘Objective’ and c<strong>on</strong>text focused approaches<br />

Following an ‘objective’ understanding <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge, informati<strong>on</strong> technology is utilized to model,<br />

engineer (Studer, Benjamins, & Fensel 1998) or represent knowledge (Mylopoulos 1981). Such<br />

approaches, for instance, advocate and enable <str<strong>on</strong>g>the</str<strong>on</strong>g> codificati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge in a knowledge base.<br />

However, recent knowledge management literature is increasingly disillusi<strong>on</strong>ed with approaches<br />

being focused <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> codificati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge (Davenport 2011). Many c<strong>on</strong>temporary researchers<br />

argue for systems, which appreciate <str<strong>on</strong>g>the</str<strong>on</strong>g> inherently tacit c<strong>on</strong>texts <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge (Kwan &<br />

Balasubramanian 2003; Thomps<strong>on</strong> & Walsham 2004).<br />

(2) Repository- and event-based approaches<br />

The different perspectives <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> dynamicity <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al knowledge have resulted in different<br />

technological resp<strong>on</strong>ses. <strong>Knowledge</strong> as a slowly changing capability an organizati<strong>on</strong> can ‘possess’<br />

requires large knowledge repositories, in which organizati<strong>on</strong>s ‘store’ and access <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge <str<strong>on</strong>g>the</str<strong>on</strong>g>y<br />

have ga<str<strong>on</strong>g>the</str<strong>on</strong>g>red. Yet, such repositories, for instance <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> ‘less<strong>on</strong>s learned’ from projects, <str<strong>on</strong>g>of</str<strong>on</strong>g>ten exhibit<br />

low adopti<strong>on</strong> and use (v<strong>on</strong> Zedtwitz 2002). As a result, many c<strong>on</strong>temporary systems to support<br />

knowledge-intensive work focus <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> provisi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> real-time c<strong>on</strong>textual informati<strong>on</strong>, for instance in<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> form <str<strong>on</strong>g>of</str<strong>on</strong>g> dashboards or pers<strong>on</strong>al as well as organizati<strong>on</strong>al informati<strong>on</strong> feeds (socialtext.com,<br />

liferay.com).<br />

(3) Pers<strong>on</strong>al knowledge management systems and group-based approaches<br />

As knowledge is both seen as bound to individuals or essentially collective, technological resp<strong>on</strong>ses<br />

have been developed to support <str<strong>on</strong>g>the</str<strong>on</strong>g> individual knowledge worker as well as for <str<strong>on</strong>g>the</str<strong>on</strong>g> enhancement <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

group coordinati<strong>on</strong>. So called pers<strong>on</strong>al knowledge management systems (PKMS) are traditi<strong>on</strong>ally<br />

rooted in psychology and human computer interacti<strong>on</strong> (Lansdale 1988). These systems are aligned to<br />

enhance cognitive performances <str<strong>on</strong>g>of</str<strong>on</strong>g> individuals, for instance creativity or memory. Better performances<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> individual knowledge worker in turn can lead to increased organizati<strong>on</strong>al capabilities<br />

(Davenport, Jarvenpaa, & Beers 1996). In alignment with an emphasis <strong>on</strong> coordinati<strong>on</strong> ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r than <strong>on</strong><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> individual’s performance, group based systems (DeSanctis & Gallupe 1987) have been adopted<br />

for enhancing knowledge-related capabilities (Alavi & Leidner 2001). Such systems can attempt to<br />

streamline communicati<strong>on</strong> and decisi<strong>on</strong> making as well as c<strong>on</strong>tribute to <str<strong>on</strong>g>the</str<strong>on</strong>g> emergence and<br />

stabilizati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> a community <str<strong>on</strong>g>of</str<strong>on</strong>g> individuals engaged in similar practices (Brown & Duguid 1991).<br />

Although pers<strong>on</strong>al knowledge management systems and group based approaches represent different<br />

and potentially complementary approaches to facilitate knowledge-based capabilities, <str<strong>on</strong>g>the</str<strong>on</strong>g>re are few<br />

studies, which compare and c<strong>on</strong>trast <str<strong>on</strong>g>the</str<strong>on</strong>g>se approaches directly.<br />

(4) Technology-centric and social approaches<br />

Some perspectives assume that more knowledge leads to increased capabilities. Likewise, a number<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> technological approaches inherently assume that more technology and automati<strong>on</strong> leads to<br />

increased knowledge-related performances. Yet, it has been argued that technological systems may<br />

inherently embed disciplinary mechanisms <str<strong>on</strong>g>of</str<strong>on</strong>g> surveillance and c<strong>on</strong>trol (Doolin 1998; Sewell &<br />

Wilkins<strong>on</strong> 1992); potentially lessening <str<strong>on</strong>g>the</str<strong>on</strong>g> performances <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge workers, who <str<strong>on</strong>g>of</str<strong>on</strong>g>ten perform<br />

better when granted aut<strong>on</strong>omy (Amabile, Schatzel, M<strong>on</strong>eta, & Kramer 2004). Recent studies suggest<br />

that <str<strong>on</strong>g>the</str<strong>on</strong>g> requirements <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge-intensive work are served best by systems, which help to foster<br />

social exchange and structures ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r than ‘managing’ knowledge explicitly (Thomps<strong>on</strong> & Walsham<br />

2004).<br />

The <str<strong>on</strong>g>of</str<strong>on</strong>g>ten fundamentally different perspectives <strong>on</strong> organizati<strong>on</strong>al knowledge lead not <strong>on</strong>ly to different<br />

technological approaches to facilitate better knowledge-related performances but also result in<br />

different percepti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> technology itself. Recent literature <str<strong>on</strong>g>of</str<strong>on</strong>g>ten favors approaches which place<br />

c<strong>on</strong>text over objectified informati<strong>on</strong>, real-time informati<strong>on</strong> over extensive repositories, and social<br />

aspects over technological mechanisms. While <str<strong>on</strong>g>the</str<strong>on</strong>g>se positi<strong>on</strong>s are grounded <strong>on</strong> solid arguments, a<br />

number <str<strong>on</strong>g>of</str<strong>on</strong>g> fundamental problems can be resulting from <str<strong>on</strong>g>the</str<strong>on</strong>g>m:<br />

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