Proceedings of the 12th European Conference on Knowledge ...

Maurizio Massaro and Roland Bardy
Table 4: BNS and KM process. The impact considering Market development aims
Knowledge
Process
KM
Acquisition
KM
Selection
KM
Generation
KM
Assimilation
KM
Emission
References
What Who (From / For) How Effects
(whole process)
• New markets data • Consumers, experts / • Tools for geo- • Better understanding
from users wishes, companies
marketing
<strong>of</strong> <strong>the</strong> market which t
needs for creating
produces cost
better
reduction in <strong>the</strong>
understanding <strong>of</strong>
process <strong>of</strong> geo-
<strong>the</strong> market
•
marketing etc.
• --- • --- • ---
• --- • --- • ---
• --- • --- • ---
• --- • --- • ---
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