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Proceedings of the 12th European Conference on Knowledge ...

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Kai Mertins, Sven Wuscher and Markus Will<br />

Young enterprises are leading with regard to communicati<strong>on</strong> and IT and are positi<strong>on</strong>ed c<strong>on</strong>siderably<br />

better for <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge c<strong>on</strong>test today.<br />

Young enterprises founded after <str<strong>on</strong>g>the</str<strong>on</strong>g> year 2000 rate <str<strong>on</strong>g>the</str<strong>on</strong>g>ir SC all in all significantly better than older<br />

enterprises which have been founded before 1970 (+0.6). As a c<strong>on</strong>sequence <str<strong>on</strong>g>the</str<strong>on</strong>g> factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> SC<br />

internal co-operati<strong>on</strong> and knowledge transfer (+1.0), management instruments (+0.7) and corporate<br />

culture (+1.1) are rated significantly better than in <str<strong>on</strong>g>the</str<strong>on</strong>g> older participating enterprises.<br />

There are significant differences between factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> HC and between factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> RC.<br />

Enterprises founded after <str<strong>on</strong>g>the</str<strong>on</strong>g> year 2000 rate public relati<strong>on</strong>ships (-0.4) and investor relati<strong>on</strong>ships (-<br />

0.7) significantly worse than enterprises founded before 1970. With regard to <str<strong>on</strong>g>the</str<strong>on</strong>g> HC <str<strong>on</strong>g>the</str<strong>on</strong>g> factors<br />

employee motivati<strong>on</strong> (+1.0), leadership ability (+1.0) and social competence (+1.0) are rated<br />

c<strong>on</strong>siderably better by young enterprises than by older enterprises.<br />

Altoge<str<strong>on</strong>g>the</str<strong>on</strong>g>r, young enterprises rate <str<strong>on</strong>g>the</str<strong>on</strong>g> intangible factors slightly better than old companies and also<br />

give <str<strong>on</strong>g>the</str<strong>on</strong>g>m a higher priority. C<strong>on</strong>versely, material resources play a more important role for <str<strong>on</strong>g>the</str<strong>on</strong>g> business<br />

success <str<strong>on</strong>g>of</str<strong>on</strong>g> old enterprises than for <str<strong>on</strong>g>the</str<strong>on</strong>g> business success <str<strong>on</strong>g>of</str<strong>on</strong>g> middle-aged enterprises founded between<br />

1971 and 1999 and young enterprises founded after 2000.<br />

5.5.1 Success Factors <str<strong>on</strong>g>of</str<strong>on</strong>g> Enterprises Operated by Owners and Enterprises Operated by Managers<br />

Owner-operated enterprises are partly better positi<strong>on</strong>ed than management-operated enterprises with<br />

regard to HC and SC. Owner-operated enterprises rate all factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> HC significantly higher than<br />

management-operated enterprises. C<strong>on</strong>sequently, <str<strong>on</strong>g>the</str<strong>on</strong>g> surveyed owner-operated enterprises state<br />

that <str<strong>on</strong>g>the</str<strong>on</strong>g>y have a c<strong>on</strong>siderably higher employee motivati<strong>on</strong> (+0.7), pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al competence (+0.4),<br />

social competence (+0.8) and leadership ability (+1.0). With regard to <str<strong>on</strong>g>the</str<strong>on</strong>g> factors process innovati<strong>on</strong>s<br />

and product innovati<strong>on</strong>s no significant differences can be found.<br />

Since <str<strong>on</strong>g>the</str<strong>on</strong>g> SC by definiti<strong>on</strong> comprises all those structures that are applied by all employees to c<strong>on</strong>duct<br />

business <str<strong>on</strong>g>the</str<strong>on</strong>g> owner-operated enterprises rate nearly all factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> SC higher than managementoperated<br />

enterprises. In c<strong>on</strong>sequence, owner-operated enterprises rate <str<strong>on</strong>g>the</str<strong>on</strong>g> factors internal cooperati<strong>on</strong><br />

and knowledge transfer (+1.0), management instruments (+0.7), IT and explicit knowledge<br />

(+0.6) and corporate culture (+0.8) significantly better.<br />

The importance <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> public relati<strong>on</strong>ships as part <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> RC is much higher in management-operated<br />

enterprises than in owner-operated enterprises (+0.6). The rating <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se factors is slightly better for<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> management-operated enterprises than for <str<strong>on</strong>g>the</str<strong>on</strong>g> owner-operated enterprises (+0.4).<br />

The comparis<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> owner-operated and management-operated enterprises leads to <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>clusi<strong>on</strong><br />

that owner-operated enterprises have a better access to <str<strong>on</strong>g>the</str<strong>on</strong>g>ir employees and <str<strong>on</strong>g>the</str<strong>on</strong>g>reby promote and<br />

maintain more sustainable corporate structures. With regard to <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge c<strong>on</strong>test <str<strong>on</strong>g>the</str<strong>on</strong>g> analysis<br />

shows that owner-operated are equally or even better adjusted for <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge c<strong>on</strong>test than<br />

management-operated enterprises. This is particularly apparent in <str<strong>on</strong>g>the</str<strong>on</strong>g> area <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> SC.<br />

References<br />

BMWi: Bundesministerium für Wirtschaft und Technologie (2009) Wissensbilanz – Made in Germany, Leitfaden<br />

2.0, Berlin.<br />

Chou, C.-P., and Bentler, P. M. (1995) “Estimates and tests in structural equati<strong>on</strong> modelling”, in: R. H. Hoyle<br />

(Ed.), Structural equati<strong>on</strong> modeling - c<strong>on</strong>cepts, issues and applicati<strong>on</strong>s, pp. 37-55.<br />

ifo Institut für Wirtschaftsforschung an der Universität München (2009): Kredithürde – Ergebnisse des ifo<br />

K<strong>on</strong>junkturtests im Dezember 2009.<br />

ifo Institut für Wirtschaftsforschung an der Universität München (2010): Die Kredithürde - Ergebnisse des ifo<br />

K<strong>on</strong>junkturtests im Mai 2010. ifo Institut für Wirtschaftsforschung an der Universität München.<br />

Mertins, K.; Will, M.; Wuscher, S. (2007): „Erfolgsfaktoren des intellektuellen Kapitals in mittelständischen<br />

Unternehmen“, in: Bentele, M.; Hochreiter, R.; Riempp; G. Schütt, P.; Weber, M. (2007): Mit Wissen – mehr<br />

Erfolg!, KnowTech 2007, pp.197-205.<br />

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