Proceedings of the 12th European Conference on Knowledge ...

social media mindsets.
Risto Säntti
Experience <strong>of</strong> social media use divides people into groups. Social media mindsets emerge based
upon experiences <strong>of</strong> social media use, <strong>the</strong> familiarity <strong>of</strong> tools and practices, and interpretations <strong>of</strong>
<strong>the</strong>se experiences. These mindset differences <strong>of</strong> generations are noteworthy, and clearly will
influence organizational reality.
How <strong>the</strong>n should all this be taken into consideration in organizational knowledge management? The
use <strong>of</strong> social media and interpretations based upon that use create <strong>the</strong> social media mindset. This
mindset is one key factor influencing knowledge management within organizations and in everyday
life. There is good reason to avoid over-positive interpretations <strong>of</strong> <strong>the</strong> outcomes <strong>of</strong> this development.
In <strong>the</strong> corporate context, <strong>the</strong> approach to social media still focuses today more on technical solutions
and damage limitation guidelines. The approach obviously should be more interested in facilitating
and supporting a mindset change that will influence action, with technology taking only a supporting
role.
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