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Proceedings of the 12th European Conference on Knowledge ...

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Nadine Amende<br />

such as “What are you doing?”, “Why are you doing this? and “What are you thinking?” to remind <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

participants to think aloud. Audio recordings and transcripts <str<strong>on</strong>g>of</str<strong>on</strong>g> relevant passages were made.<br />

All participants answered post sessi<strong>on</strong> questi<strong>on</strong>s <strong>on</strong> a 5-point-Likert scale about relevance <str<strong>on</strong>g>of</str<strong>on</strong>g> comm<strong>on</strong><br />

search criteria such as price, number <str<strong>on</strong>g>of</str<strong>on</strong>g> bedrooms etc., and <str<strong>on</strong>g>of</str<strong>on</strong>g> spatial criteria such as street, district,<br />

locati<strong>on</strong>, envir<strong>on</strong>ment and distance. They also had to answer questi<strong>on</strong>s about relevance <str<strong>on</strong>g>of</str<strong>on</strong>g> geo maps<br />

for real estate search, satisfacti<strong>on</strong> with current search portals and efficiency and effectiveness <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

informati<strong>on</strong> seeking by means <str<strong>on</strong>g>of</str<strong>on</strong>g> geo maps.<br />

The think-aloud-study reveals that 13 participants tried to get some informati<strong>on</strong> about <str<strong>on</strong>g>the</str<strong>on</strong>g> locati<strong>on</strong>, 12<br />

participants needed informati<strong>on</strong> about <str<strong>on</strong>g>the</str<strong>on</strong>g> distance to a specific place, e.g. place <str<strong>on</strong>g>of</str<strong>on</strong>g> work or city<br />

centre, and 11 participants needed informati<strong>on</strong> about <str<strong>on</strong>g>the</str<strong>on</strong>g> envir<strong>on</strong>ment to find relevant apartments.<br />

These informati<strong>on</strong> were not directly and intuitively available. 8 <str<strong>on</strong>g>of</str<strong>on</strong>g> 16 participants used <str<strong>on</strong>g>the</str<strong>on</strong>g> district<br />

criteria to find relevant apartments. A specific street as criteria to find relevant apartments was <strong>on</strong>ly<br />

menti<strong>on</strong>ed by 2 participants. Thus, a visual representati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> this informati<strong>on</strong> is important for end<br />

users to get an imaginati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> locati<strong>on</strong>, e.g. where <str<strong>on</strong>g>the</str<strong>on</strong>g> city centre is, to know where districts are or<br />

a specific street is, how <str<strong>on</strong>g>the</str<strong>on</strong>g> envir<strong>on</strong>ment looks like and to know <str<strong>on</strong>g>the</str<strong>on</strong>g> distances to a specific place.<br />

Results <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> post sessi<strong>on</strong> questi<strong>on</strong>naire also illustrate <str<strong>on</strong>g>the</str<strong>on</strong>g> importance <str<strong>on</strong>g>of</str<strong>on</strong>g> spatial criteria (see figure<br />

4a and 4b).<br />

Figure 4a: Results <str<strong>on</strong>g>of</str<strong>on</strong>g> spatial criteria, group 1: known city<br />

Figure 4b: Results <str<strong>on</strong>g>of</str<strong>on</strong>g> spatial criteria, group 2: unknown city<br />

Besides some slight differences between <str<strong>on</strong>g>the</str<strong>on</strong>g> groups, <str<strong>on</strong>g>the</str<strong>on</strong>g>re can be seen a trend towards importance<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> criteria envir<strong>on</strong>ment, distance, locati<strong>on</strong> and district. The summarized frequency over both<br />

groups and both values (very important and important) for every <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se criteria is 10 out <str<strong>on</strong>g>of</str<strong>on</strong>g> 16. The<br />

street criteri<strong>on</strong> is not important.<br />

1030

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