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Proceedings of the 12th European Conference on Knowledge ...

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Figure 2 : Step-by-step method<br />

STAKEHOLDER<br />

AND<br />

STAKEHOLDER<br />

EXPECTATIONS<br />

UNDERLYING<br />

ASSET<br />

INTANGIBLE<br />

ASSET<br />

MANAGEMENT OF PORTFOLIO<br />

OF INTANGIBLE ASSETS<br />

SOURCES OF<br />

ADDED VALUE<br />

Camilo Augusto Sequeira and Eloi Fernández y Fernández<br />

SAV11<br />

Figure 3: C<strong>on</strong>ceptual Basis<br />

Mapping <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible Assets and Their Sources<br />

Stakeholder 1 Stakeholder 2 Stakeholder n<br />

Expectati<strong>on</strong> 1 Expectati<strong>on</strong> 2 Expectati<strong>on</strong> n<br />

IA1<br />

> > ><br />

UA1<br />

SAV1n<br />

> > ><br />

UA2 UAn<br />

IA2 > > ><br />

IAn<br />

SAV21 > > > SAV2n<br />

> > ><br />

SAVn1 > > > SAVnn<br />

Also during <str<strong>on</strong>g>the</str<strong>on</strong>g> evaluati<strong>on</strong> stages, complementary activities are carried out, including <str<strong>on</strong>g>the</str<strong>on</strong>g> classificati<strong>on</strong><br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> intangible assets into three categories: Tactical, Operati<strong>on</strong>al and Competitive (TOC). In order to<br />

define <str<strong>on</strong>g>the</str<strong>on</strong>g>se categories, a set <str<strong>on</strong>g>of</str<strong>on</strong>g> twenty-seven questi<strong>on</strong>s must be answered, which have been<br />

911

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