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Proceedings of the 12th European Conference on Knowledge ...

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T<strong>on</strong>y K. M. Lo and Patrick S.W. F<strong>on</strong>g<br />

c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> less<strong>on</strong>s learned documents. “Learners” represent <str<strong>on</strong>g>the</str<strong>on</strong>g> audiences addressed, <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

readers <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> less<strong>on</strong>s learned, <str<strong>on</strong>g>the</str<strong>on</strong>g> users <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge and <str<strong>on</strong>g>the</str<strong>on</strong>g> acti<strong>on</strong>-takers <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> recommendati<strong>on</strong>s<br />

proposed. Participants, authors and learners are am<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g> main stakeholders <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> less<strong>on</strong>s<br />

learned.<br />

1.2 Less<strong>on</strong>s learned and knowledge quality<br />

While <str<strong>on</strong>g>the</str<strong>on</strong>g> term “quality” has many definiti<strong>on</strong>s in management, <str<strong>on</strong>g>the</str<strong>on</strong>g>re are two qualities in less<strong>on</strong><br />

learning: process quality and c<strong>on</strong>tent quality. Process quality refers to <str<strong>on</strong>g>the</str<strong>on</strong>g> quality pertaining to <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

less<strong>on</strong>s learning process, such as <str<strong>on</strong>g>the</str<strong>on</strong>g> efficiency <str<strong>on</strong>g>of</str<strong>on</strong>g> recording <str<strong>on</strong>g>the</str<strong>on</strong>g> informati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> events or <str<strong>on</strong>g>the</str<strong>on</strong>g> reliability<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> IT infrastructure. C<strong>on</strong>tent quality, which is <str<strong>on</strong>g>the</str<strong>on</strong>g> main c<strong>on</strong>cern <str<strong>on</strong>g>of</str<strong>on</strong>g> this paper, is about what<br />

elements make for good quality in <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> a less<strong>on</strong> learned. Issues regarding data and<br />

informati<strong>on</strong> quality have been extensively studied, and criteria for evaluating data and informati<strong>on</strong><br />

management systems have been suggested (Madnick 2009; Redman 2005; Pipino et al. 2005; Eppler<br />

2006). By c<strong>on</strong>trast, little research has been c<strong>on</strong>duced <strong>on</strong> knowledge quality. Evaluati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s<br />

learned systems in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge quality have not been widely studied. Yoo et al. (2010)<br />

describe <str<strong>on</strong>g>the</str<strong>on</strong>g> dimensi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge quality and propose quantitative instruments to measure it.<br />

Davenport & Prusak (1998) state that <str<strong>on</strong>g>the</str<strong>on</strong>g> thing delivered is more important than <str<strong>on</strong>g>the</str<strong>on</strong>g> delivery vehicle.<br />

A case study reveals that less<strong>on</strong>s learned systems are seldom reused because <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>cerns over<br />

less<strong>on</strong> quality (Milt<strong>on</strong> 2010). There exists a gap in <str<strong>on</strong>g>the</str<strong>on</strong>g> study <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge quality and hence a<br />

need for exploring <str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s learned.<br />

One <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> approaches <str<strong>on</strong>g>of</str<strong>on</strong>g> evaluating <str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s learned is by result, i.e. by determining<br />

whe<str<strong>on</strong>g>the</str<strong>on</strong>g>r learners have learned anything from <str<strong>on</strong>g>the</str<strong>on</strong>g> less<strong>on</strong>s that has resulted in a change in behaviour.<br />

In o<str<strong>on</strong>g>the</str<strong>on</strong>g>r words, we can say a less<strong>on</strong> learned is <str<strong>on</strong>g>of</str<strong>on</strong>g> good quality if, when <str<strong>on</strong>g>the</str<strong>on</strong>g> events described in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

less<strong>on</strong>s happen again, learners can repeat <str<strong>on</strong>g>the</str<strong>on</strong>g> success or avoid making <str<strong>on</strong>g>the</str<strong>on</strong>g> same mistakes by reapplying<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge <str<strong>on</strong>g>of</str<strong>on</strong>g> those less<strong>on</strong>s. It is a “fit-for-use” approach. However, in that case, we can<br />

<strong>on</strong>ly judge a less<strong>on</strong> learned after its applicati<strong>on</strong>. Although modificati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent are always<br />

possible, it would be more useful if an acceptable level <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s learned quality could be ensured<br />

before <str<strong>on</strong>g>the</str<strong>on</strong>g>y are disseminated to learners. The o<str<strong>on</strong>g>the</str<strong>on</strong>g>r way is to c<strong>on</strong>struct a list <str<strong>on</strong>g>of</str<strong>on</strong>g> attributes as criteria to<br />

assess <str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s learned, such as comprehensiveness, relevance, viscosity (Holsapple<br />

2003; Boisot 1998; Szulanski 2003; and Zhao & Anand 2009). While <str<strong>on</strong>g>the</str<strong>on</strong>g> attributes provide a basis for<br />

evaluati<strong>on</strong>, <str<strong>on</strong>g>the</str<strong>on</strong>g> actual meanings <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> attribute are usually vague, subjective and difficult to operate.<br />

Fur<str<strong>on</strong>g>the</str<strong>on</strong>g>rmore, unlike informati<strong>on</strong>, good knowledge is expected to <str<strong>on</strong>g>of</str<strong>on</strong>g>fer more substantial meanings in<br />

terms <str<strong>on</strong>g>of</str<strong>on</strong>g> reflecti<strong>on</strong> or in-depth thinking. The questi<strong>on</strong> is: what are <str<strong>on</strong>g>the</str<strong>on</strong>g> proper dimensi<strong>on</strong>s for evaluating<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge?<br />

2. Research design<br />

2.1 Research approach and process<br />

While quantitative instruments or metrics have been proposed to measure knowledge quality (Rech<br />

2007; Yoo 2011), this research attempts a different approach by proposing a questi<strong>on</strong>s checklist for<br />

judging <str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s learned.The questi<strong>on</strong>s in <str<strong>on</strong>g>the</str<strong>on</strong>g> checklist are qualitative in<br />

nature, which means that <str<strong>on</strong>g>the</str<strong>on</strong>g>y are not measurable in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> numerals. We do not hold that good<br />

less<strong>on</strong>s learned have to give answers to all <str<strong>on</strong>g>the</str<strong>on</strong>g> questi<strong>on</strong>s in a checklist. Nei<str<strong>on</strong>g>the</str<strong>on</strong>g>r should <str<strong>on</strong>g>the</str<strong>on</strong>g> checklist<br />

be exhaustive or definitive. Not all <str<strong>on</strong>g>the</str<strong>on</strong>g> questi<strong>on</strong>s in a checklist are relevant for a particular less<strong>on</strong><br />

learned. The key is to provide a framework for assessment <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent from various facets.<br />

Depending <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> real situati<strong>on</strong>, attenti<strong>on</strong> has to be paid to how to strike a balance between <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

comprehensiveness and c<strong>on</strong>ciseness <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> questi<strong>on</strong>s. There are many facets that can be employed<br />

for evaluati<strong>on</strong>. This paper selects a couple <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>m that are c<strong>on</strong>sidered important comp<strong>on</strong>ents related<br />

to <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> less<strong>on</strong>s learned, namely, c<strong>on</strong>text richness, experience sharing and reflective<br />

thinking. They will be described in <str<strong>on</strong>g>the</str<strong>on</strong>g> following secti<strong>on</strong>s. A few questi<strong>on</strong>s for each comp<strong>on</strong>ent will be<br />

provided to form a checklist based <strong>on</strong> literature review in each <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> comp<strong>on</strong>ents menti<strong>on</strong>ed above.<br />

With this checklist <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> an au<str<strong>on</strong>g>the</str<strong>on</strong>g>ntic less<strong>on</strong> learned is <str<strong>on</strong>g>the</str<strong>on</strong>g>n analyzed. Finally <str<strong>on</strong>g>the</str<strong>on</strong>g> results are<br />

discussed, toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r with <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>clusi<strong>on</strong>s and implicati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> our findings.<br />

2.2 Qualitative c<strong>on</strong>tent analysis<br />

In this paper, we use <str<strong>on</strong>g>the</str<strong>on</strong>g> method <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>tent analysis for case study. There are variati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

definiti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>tent analysis. In <str<strong>on</strong>g>the</str<strong>on</strong>g> broadest sense, it is a technique that examines <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

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