Proceedings of the 12th European Conference on Knowledge ...

Evgeny Blagov
oriented on <strong>the</strong> external transaction costs minimization and to decrease <strong>the</strong> probability to choose <strong>the</strong>
variants oriented on <strong>the</strong> internal transaction costs minimization.
Thus, <strong>the</strong> hypo<strong>the</strong>ses concerning <strong>the</strong>se factors have such forms:
Hypo<strong>the</strong>sis 3:
Increase in <strong>the</strong> uniqueness <strong>of</strong> <strong>the</strong> focal knowledge resource in comparison with <strong>the</strong>
respective market and industry would lead to <strong>the</strong> increase in probability <strong>of</strong> <strong>the</strong> firm’s
inclination to create necessary knowledge by own strength, to acquire <strong>the</strong> necessary
knowledge provider and to create a long-term alliance relationship with <strong>the</strong> necessary
knowledge provider (in case <strong>of</strong> increase in <strong>the</strong> ability to control <strong>the</strong> potential
counterparty’s actions) and, in turn, to decrease <strong>of</strong> <strong>the</strong> probability <strong>of</strong> <strong>the</strong> firm’s inclination
to buy necessary knowledge on <strong>the</strong> open market.
Hypo<strong>the</strong>sis 4:
Increase in <strong>the</strong> uniqueness <strong>of</strong> <strong>the</strong> firm’s products in comparison with <strong>the</strong> respective
market and industry would lead to <strong>the</strong> increase in probability <strong>of</strong> <strong>the</strong> firm’s inclination to
create necessary knowledge by own strength, to acquire <strong>the</strong> necessary knowledge
provider and to create a long-term alliance relationship with <strong>the</strong> necessary knowledge
provider (in case <strong>of</strong> increase in <strong>the</strong> ability to control <strong>the</strong> potential counterparty’s actions)
and, in turn, to decrease <strong>of</strong> <strong>the</strong> probability <strong>of</strong> <strong>the</strong> firm’s inclination to buy necessary
knowledge on <strong>the</strong> open market.
Hypo<strong>the</strong>sis 5:
Increase in <strong>the</strong> uniqueness <strong>of</strong> <strong>the</strong> technological knowledge resources <strong>of</strong> <strong>the</strong> firm in <strong>the</strong>
whole in comparison with <strong>the</strong> respective market and industry would lead to <strong>the</strong> increase
in probability <strong>of</strong> <strong>the</strong> firm’s inclination to create necessary knowledge by own strength, to
acquire <strong>the</strong> necessary knowledge provider and to create a long-term alliance relationship
with <strong>the</strong> necessary knowledge provider (in case <strong>of</strong> increase in <strong>the</strong> ability to control <strong>the</strong>
potential counterparty’s actions) and, in turn, to decrease <strong>of</strong> <strong>the</strong> probability <strong>of</strong> <strong>the</strong> firm’s
inclination to buy necessary knowledge on <strong>the</strong> open market.
In <strong>the</strong> value creation logics analysis in [Thompson, 1967; Roos, Pike, Fernström, 2005] <strong>the</strong>
uniqueness <strong>of</strong> <strong>the</strong> firm's production in relation to <strong>the</strong> respective market and industry is connected to
<strong>the</strong> variable <strong>of</strong> <strong>the</strong> firm’s predominant orientation on <strong>the</strong> price- or cost-based competition, as <strong>the</strong>
orientation on cost-based competition can be practically embodied in <strong>the</strong> high level <strong>of</strong> standardization
<strong>of</strong> both <strong>the</strong> used technologies and <strong>the</strong> production <strong>of</strong> <strong>the</strong> firm aiming to reach <strong>the</strong> maximal scale
economy, while <strong>the</strong> orientation on quality-based competition can be embodied in lower levels <strong>of</strong>
standardization <strong>of</strong> <strong>the</strong> both aiming to reach <strong>the</strong> maximal possible supply diversity.
Thus, <strong>the</strong> following hypo<strong>the</strong>ses can be formulated:
Hypo<strong>the</strong>sis 6:
Increase in <strong>the</strong> firm’s orientation on <strong>the</strong> price-based competition would lead to <strong>the</strong>
increase in probability <strong>of</strong> <strong>the</strong> firm’s inclination to buy necessary knowledge on <strong>the</strong> open
market and to create a long-term alliance relationship with <strong>the</strong> necessary knowledge
provider (in case <strong>of</strong> increase in <strong>the</strong> ability to control <strong>the</strong> potential counterparty’s actions),
and, in turn, to decrease <strong>of</strong> <strong>the</strong> probability <strong>of</strong> <strong>the</strong> firm’s inclination to create necessary
knowledge by own strength and to acquire <strong>the</strong> necessary knowledge provider.
Hypo<strong>the</strong>sis 7:
Increase in <strong>the</strong> firm’s orientation on <strong>the</strong> quality-based competition would lead to <strong>the</strong>
increase in probability <strong>of</strong> <strong>the</strong> firm’s inclination to create necessary knowledge by own
strength, to acquire <strong>the</strong> necessary knowledge provider and to create a long-term alliance
relationship with <strong>the</strong> necessary knowledge provider (in case <strong>of</strong> increase in <strong>the</strong> ability to
control <strong>the</strong> potential counterparty’s actions) and, in turn, to decrease <strong>of</strong> <strong>the</strong> probability <strong>of</strong>
<strong>the</strong> firm’s inclination to buy necessary knowledge on <strong>the</strong> open market.
The technological knowledge used by a firm under rapid technological change conditions can
undergo changes while being used, thus such an influencing factor can also be suggested as <strong>the</strong>
possible necessity <strong>of</strong> support and fur<strong>the</strong>r development <strong>of</strong> <strong>the</strong> focal knowledge resource after its
implementation. This factor can be supposed to increase <strong>the</strong> potential uncertainty and frequency <strong>of</strong>
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