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Proceedings of the 12th European Conference on Knowledge ...

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Marta Christina Suciu et al<br />

Source: “Researching for Intellectual Capital Management in New Public Sector Organisati<strong>on</strong>s for<br />

Effectiveness, Efficiency, and Reputati<strong>on</strong>”, Abeysekera, I., Jebeile, S., Kamuruddin, K. (2010) [<strong>on</strong>line],<br />

http://www.afaanz.org/openc<strong>on</strong>f/2010/modules/request.php?module=oc_program&acti<strong>on</strong>=view.php&i<br />

d=41<br />

The fact that all this research has been d<strong>on</strong>e <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> private sector has had as a result a distinct focus<br />

<strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> needs <str<strong>on</strong>g>of</str<strong>on</strong>g> private companies. However, as noted by Cinca et al (2003), <str<strong>on</strong>g>the</str<strong>on</strong>g> public sector has its<br />

own set <str<strong>on</strong>g>of</str<strong>on</strong>g> needs and rules and <str<strong>on</strong>g>the</str<strong>on</strong>g> private sector c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital, while useful, is<br />

insufficient due to <str<strong>on</strong>g>the</str<strong>on</strong>g> fact that <str<strong>on</strong>g>the</str<strong>on</strong>g> public sector c<strong>on</strong>cept involves more human and organizati<strong>on</strong>al<br />

capital.<br />

The methods for evaluating human capital have been grouped (Sveiby, 2000) into four distinct<br />

categories: market capitalizati<strong>on</strong>, return <strong>on</strong> assets, direct intellectual capital methods, scorecard<br />

methods. Of all <str<strong>on</strong>g>the</str<strong>on</strong>g>se, <str<strong>on</strong>g>the</str<strong>on</strong>g> first three focus <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> financial aspects <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> entity, but, for a public<br />

enterprise, finance, while important, must compete with o<str<strong>on</strong>g>the</str<strong>on</strong>g>r objectives which can be even more<br />

important such as resp<strong>on</strong>siveness for a medical emergency from <str<strong>on</strong>g>the</str<strong>on</strong>g> service provider. A scorecard<br />

method would prove adequate under <str<strong>on</strong>g>the</str<strong>on</strong>g>se circumstances as it allows <str<strong>on</strong>g>the</str<strong>on</strong>g> flexibility required by <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

multiple c<strong>on</strong>current objectives that need to be satisfied at <str<strong>on</strong>g>the</str<strong>on</strong>g> same time by <str<strong>on</strong>g>the</str<strong>on</strong>g> different public<br />

entities.<br />

The scorecard method is not without its faults though. In order for <str<strong>on</strong>g>the</str<strong>on</strong>g> method to be <str<strong>on</strong>g>of</str<strong>on</strong>g> use it needs to<br />

have a solid foundati<strong>on</strong> and must be fully supported by <str<strong>on</strong>g>the</str<strong>on</strong>g> authorities. However, <str<strong>on</strong>g>the</str<strong>on</strong>g>se same<br />

authorities have shown <str<strong>on</strong>g>the</str<strong>on</strong>g>mselves to be very reluctant in <str<strong>on</strong>g>the</str<strong>on</strong>g> subject matter and so <str<strong>on</strong>g>the</str<strong>on</strong>g> accounting<br />

systems have been rigid. At <str<strong>on</strong>g>the</str<strong>on</strong>g> moment <str<strong>on</strong>g>the</str<strong>on</strong>g> Romanian accounting system focuses <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> historical<br />

costs and reported transacti<strong>on</strong>s but <str<strong>on</strong>g>the</str<strong>on</strong>g>y focus very little <strong>on</strong> value creati<strong>on</strong> and so human capital,<br />

organizati<strong>on</strong>al and structural capital investments are instead treated as expenses and <str<strong>on</strong>g>the</str<strong>on</strong>g>re still exists<br />

a str<strong>on</strong>g focus <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> physical assets possessed by an organizati<strong>on</strong>. As a result <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> rise <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

informati<strong>on</strong> technology, globalizati<strong>on</strong>, stressing innovati<strong>on</strong> as a generator <str<strong>on</strong>g>of</str<strong>on</strong>g> competitive advantage<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>re is a shift in perspective from <str<strong>on</strong>g>the</str<strong>on</strong>g> tangible to <str<strong>on</strong>g>the</str<strong>on</strong>g> intangible (More and Craig, 2008) but <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

transformati<strong>on</strong> is slow.<br />

3. Empirical study and research methodology<br />

For <str<strong>on</strong>g>the</str<strong>on</strong>g> purposes <str<strong>on</strong>g>of</str<strong>on</strong>g> this study an initial methodology was built based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> suppositi<strong>on</strong> that <str<strong>on</strong>g>the</str<strong>on</strong>g>re<br />

already is some degree <str<strong>on</strong>g>of</str<strong>on</strong>g> familiarity with <str<strong>on</strong>g>the</str<strong>on</strong>g> topic <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital in public enterprises. Based<br />

<strong>on</strong> this assumpti<strong>on</strong> a questi<strong>on</strong>naire was designed and structured around <str<strong>on</strong>g>the</str<strong>on</strong>g> three dimensi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

intellectual capital: human, relati<strong>on</strong>al and organizati<strong>on</strong>al comp<strong>on</strong>ents, having <str<strong>on</strong>g>the</str<strong>on</strong>g> purpose to<br />

determine <str<strong>on</strong>g>the</str<strong>on</strong>g> current state <str<strong>on</strong>g>of</str<strong>on</strong>g> IC management in public enterprises.<br />

The items were adapted from specific literature where possible, while new items were developed<br />

according to <str<strong>on</strong>g>the</str<strong>on</strong>g> defined objectives <str<strong>on</strong>g>of</str<strong>on</strong>g> our study. The questi<strong>on</strong>naire was aimed at 150 employees<br />

working in <str<strong>on</strong>g>the</str<strong>on</strong>g> Romanian public sector. However, <str<strong>on</strong>g>the</str<strong>on</strong>g> questi<strong>on</strong>naire was firstly tested and revised. But<br />

after <str<strong>on</strong>g>the</str<strong>on</strong>g> resp<strong>on</strong>ses were centralized, having a retrieval rate <str<strong>on</strong>g>of</str<strong>on</strong>g> 100%, <str<strong>on</strong>g>the</str<strong>on</strong>g> results were deemed<br />

irrelevant. The main reas<strong>on</strong>s were inc<strong>on</strong>sistencies within <str<strong>on</strong>g>the</str<strong>on</strong>g> same questi<strong>on</strong>naire or downright<br />

c<strong>on</strong>tradicti<strong>on</strong>s with <str<strong>on</strong>g>the</str<strong>on</strong>g> obvious practices.<br />

As a result <str<strong>on</strong>g>the</str<strong>on</strong>g> methodology had to be adapted and was refocused <strong>on</strong> obtaining qualitative data<br />

through <str<strong>on</strong>g>the</str<strong>on</strong>g> use <str<strong>on</strong>g>of</str<strong>on</strong>g> in-depth interviews with several employees that worked in <str<strong>on</strong>g>the</str<strong>on</strong>g> equivalent <str<strong>on</strong>g>of</str<strong>on</strong>g> middle<br />

management in public organizati<strong>on</strong>s. These interviews followed <str<strong>on</strong>g>the</str<strong>on</strong>g> same basic premise and structure<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> questi<strong>on</strong>naire however <str<strong>on</strong>g>the</str<strong>on</strong>g>y allowed for significantly more room pers<strong>on</strong>al opini<strong>on</strong>s, and<br />

following an interview protocol.<br />

The first secti<strong>on</strong> referred to identificati<strong>on</strong>, but in order to ensure an<strong>on</strong>ymity <strong>on</strong>ly age and gender were<br />

recorded <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g>ficial documents registered in <str<strong>on</strong>g>the</str<strong>on</strong>g> research.<br />

In <str<strong>on</strong>g>the</str<strong>on</strong>g> sec<strong>on</strong>d secti<strong>on</strong>, <str<strong>on</strong>g>the</str<strong>on</strong>g>re were questi<strong>on</strong>s where resp<strong>on</strong>dents were asked to rank <strong>on</strong> a Likert scale,<br />

with answers from 1 to 5 where 1 means “str<strong>on</strong>g disagreement” and 5 “str<strong>on</strong>g agreement”, a series <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

statements c<strong>on</strong>cerning <str<strong>on</strong>g>the</str<strong>on</strong>g> human capital in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir instituti<strong>on</strong>, al<strong>on</strong>g with supplying additi<strong>on</strong>al<br />

argumentati<strong>on</strong> for <str<strong>on</strong>g>the</str<strong>on</strong>g>ir choice. Such items referred to employees’ qualificati<strong>on</strong>s, level <str<strong>on</strong>g>of</str<strong>on</strong>g> training<br />

courses <str<strong>on</strong>g>of</str<strong>on</strong>g>fered by <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong> and <str<strong>on</strong>g>the</str<strong>on</strong>g>ir availability, and degree <str<strong>on</strong>g>of</str<strong>on</strong>g> correlati<strong>on</strong> with <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

employees’ needs. A separate part <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> regarding pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al development opportunities and <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

946

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