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Proceedings of the 12th European Conference on Knowledge ...

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Evgeny Popov, Maxim Vlasov and Marina Zubareva<br />

4.3 Instituti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> Merchandising<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> partner research (norms, rules and mechanisms that ensure <str<strong>on</strong>g>the</str<strong>on</strong>g> process <str<strong>on</strong>g>of</str<strong>on</strong>g> partner<br />

research <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> most optimum level, that is to say with volumes <str<strong>on</strong>g>of</str<strong>on</strong>g> demand and supply, timing,<br />

purchasing power, productive capacity, market volume, regi<strong>on</strong>, industry and o<str<strong>on</strong>g>the</str<strong>on</strong>g>r specificity,<br />

rules <str<strong>on</strong>g>of</str<strong>on</strong>g> trade, cultural features and o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> distributi<strong>on</strong> infrastructure (provides <str<strong>on</strong>g>the</str<strong>on</strong>g> most effective processes <str<strong>on</strong>g>of</str<strong>on</strong>g> distributi<strong>on</strong><br />

(delivery) <str<strong>on</strong>g>of</str<strong>on</strong>g> products taking into account <str<strong>on</strong>g>the</str<strong>on</strong>g> timing and volume <str<strong>on</strong>g>of</str<strong>on</strong>g> delivery, product specificity and<br />

forms <str<strong>on</strong>g>of</str<strong>on</strong>g> payment).<br />

4.4 Instituti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> Using<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> merchandising planning (a set <str<strong>on</strong>g>of</str<strong>on</strong>g> norms, rules and mechanisms that planning <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

movement <str<strong>on</strong>g>of</str<strong>on</strong>g> goods to place <str<strong>on</strong>g>of</str<strong>on</strong>g> its sale and using);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>sumer and producti<strong>on</strong> orders (<str<strong>on</strong>g>the</str<strong>on</strong>g> aim is <str<strong>on</strong>g>the</str<strong>on</strong>g> most effective planning <str<strong>on</strong>g>of</str<strong>on</strong>g> volumes,<br />

timing, character and o<str<strong>on</strong>g>the</str<strong>on</strong>g>r features <str<strong>on</strong>g>of</str<strong>on</strong>g> orders).<br />

5. Entrepreneurship Regi<strong>on</strong> Development Instituti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> Organizing<br />

5.1 Instituti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> Producing<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> hi-tech industries (a set <str<strong>on</strong>g>of</str<strong>on</strong>g> norms, rules and mechanisms that ensure <str<strong>on</strong>g>the</str<strong>on</strong>g> regulating<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> hi-tech ec<strong>on</strong>omy sector activity);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> integrati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> science and business (norms, rules and mechanisms that ensure an<br />

effective partnership <str<strong>on</strong>g>of</str<strong>on</strong>g> scientific organizati<strong>on</strong>s and business entities);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> industrial cooperati<strong>on</strong> (norms, rules and mechanisms that ensure a cooperati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

industrial structures <strong>on</strong> different ec<strong>on</strong>omic questi<strong>on</strong>s in order to improve <str<strong>on</strong>g>of</str<strong>on</strong>g> producti<strong>on</strong> efficiency);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> recruitment (norms, rules and mechanisms aimed to satisfy business needs for<br />

qualified pers<strong>on</strong>nel taking into account modern complex techniques <str<strong>on</strong>g>of</str<strong>on</strong>g> pers<strong>on</strong>nel management);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative projects realizing (a set <str<strong>on</strong>g>of</str<strong>on</strong>g> norms, rules and mechanisms that realizing<br />

innovative projects at all stages <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative process <str<strong>on</strong>g>of</str<strong>on</strong>g> different business structures);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> scientific-technical and innovative programs and projects expertise (expert survey<br />

selected scientific-technical and innovative programs and projects in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> its perceptiveness<br />

and opportunity <str<strong>on</strong>g>of</str<strong>on</strong>g> its realizati<strong>on</strong>);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> business c<strong>on</strong>sulting (a set <str<strong>on</strong>g>of</str<strong>on</strong>g> norms, rules and mechanisms aimed to learning<br />

processes occurring in <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong> to identify key problems in <str<strong>on</strong>g>the</str<strong>on</strong>g> functi<strong>on</strong>ing <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> company<br />

and at finding <str<strong>on</strong>g>of</str<strong>on</strong>g> internal resources potential for effective solving this problems);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative clusters (a set <str<strong>on</strong>g>of</str<strong>on</strong>g> norms, rules and mechanisms aimed to achieve a high<br />

level <str<strong>on</strong>g>of</str<strong>on</strong>g> competitiveness because <str<strong>on</strong>g>of</str<strong>on</strong>g> informal combine <str<strong>on</strong>g>of</str<strong>on</strong>g> efforts <str<strong>on</strong>g>of</str<strong>on</strong>g> different organizati<strong>on</strong>s);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> working-out <str<strong>on</strong>g>of</str<strong>on</strong>g> developing programs (ensure <str<strong>on</strong>g>the</str<strong>on</strong>g> working-out and realizing programs<br />

and projects <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative development stimuli and improving innovative potential <str<strong>on</strong>g>of</str<strong>on</strong>g> both<br />

separate business structures and single regi<strong>on</strong>s);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative organizati<strong>on</strong>s (working-out and introducti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> new or advanced products,<br />

technological processes or o<str<strong>on</strong>g>the</str<strong>on</strong>g>r types <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative activity);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> research activity (aimed to generati<strong>on</strong> and using <str<strong>on</strong>g>of</str<strong>on</strong>g> new knowledge for solving<br />

technological, engineering, social, ec<strong>on</strong>omic, humanitarian and o<str<strong>on</strong>g>the</str<strong>on</strong>g>r problems and for ensuring<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> science, technology and producti<strong>on</strong> functi<strong>on</strong>ing as a single system);<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> experimental development activity (norms, rules and mechanisms that aimed to<br />

generati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> new models, tested in <str<strong>on</strong>g>the</str<strong>on</strong>g> course <str<strong>on</strong>g>of</str<strong>on</strong>g> research activity and suitable for industrial and<br />

commercial use).<br />

5.2 Instituti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> Distributing<br />

Instituti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> communicati<strong>on</strong> activities (norms, rules and mechanisms that ensure <str<strong>on</strong>g>the</str<strong>on</strong>g> informati<strong>on</strong><br />

influence to internal and external envir<strong>on</strong>ment <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong> in order to form <str<strong>on</strong>g>of</str<strong>on</strong>g> demand and<br />

sales promoti<strong>on</strong> products);<br />

794

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