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comparative value priorities of chinese and new zealand

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Figure 3.11.Generation Cohorts in China <strong>and</strong> New Zeal<strong>and</strong> <strong>of</strong> Interest in This<br />

Study<br />

China Events NZ Events<br />

Generation<br />

Generation<br />

ID<br />

ID<br />

Age in 2004<br />

Age in<br />

2004<br />

Consolidation During the Consolidation Era (1950- Baby Grew up in economic<br />

Era<br />

1965), the Chinese Communist Party Boomers prosperity; raised with<br />

50-60+ sought to replace Confucianism with 60+ televisions in the home;<br />

Maoist <strong>and</strong> Marxist-Leninist ideology;<br />

people in diverse geographic<br />

the Party placed the State <strong>and</strong> the<br />

locations could watch<br />

Communist Party above traditional<br />

broadcasts <strong>of</strong> the same events,<br />

individual <strong>and</strong> family concerns. Due to<br />

sometimes the same shows;<br />

increasing numbers <strong>of</strong> university<br />

were able to watch the war in<br />

graduates, this group is strongly urged<br />

Vietnam on TV; this<br />

by the Government to retire at 55 for<br />

generation controls most <strong>of</strong><br />

women <strong>and</strong> 60 for men to make room<br />

for those below to move up.<br />

the wealth in the country.<br />

The<br />

Great<br />

Cultural<br />

Revolution<br />

30 - 50<br />

1966-1976 saw the Chinese Communist<br />

Party intensify its attacks on<br />

Confucianism <strong>and</strong> Western influence in<br />

their quest for ideological purity; the<br />

Cultural Revolution escalated the<br />

discrediting <strong>of</strong> traditional education, <strong>and</strong><br />

ideological moderation was actively<br />

suppressed so as to try to create a<br />

classless society that <strong>value</strong>d equality,<br />

conformity, <strong>and</strong> self-sacrifice for<br />

collective interests; the early Cultural<br />

Revolution was a period <strong>of</strong> extreme<br />

poverty <strong>and</strong> societal upheaval;<br />

reinstatement <strong>of</strong> moderate Deng<br />

Xiaoping as vice premier in 1972<br />

restored a measure <strong>of</strong> societal <strong>and</strong><br />

economic order, Mao Zedong’s death in<br />

1976 signalled the end <strong>of</strong> this period.<br />

130<br />

Generation<br />

X<br />

35-45<br />

Though not economically<br />

deprived, grew up in a period<br />

<strong>of</strong> declining economic growth<br />

compared to parents;<br />

generally earned relatively<br />

less at similar periods in life;<br />

exposed to widespread use <strong>of</strong><br />

drugs, divorce <strong>of</strong> parents<br />

more prevalent; TV was<br />

ubiquitous; lived under cold<br />

war threats.

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