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comparative value priorities of chinese and new zealand

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A55 Successful SUCCESSFUL (achieving goals)<br />

Benevolence<br />

B33 Loyal LOYAL (faithful to my friends, group)<br />

B45 Honest HONEST (genuine, sincere)<br />

B49 Helpful HELPFUL (working for the welfare <strong>of</strong> others)<br />

B52 Responsible RESPONSIBLE (dependable, reliable)<br />

B54 Forgiving FORGIVING (willing to pardon others)<br />

Conformity<br />

C11 Politeness POLITENESS (courtesy, good manners)<br />

C20 Self-discipline SELF-DISCIPLINE (self-restraint, resistance to<br />

temptation)<br />

C40 Honouring <strong>of</strong> parents<br />

<strong>and</strong> elders<br />

HONOURING OF PARENTS AND ELDERS<br />

(showing respect)<br />

C47 Obedient OBEDIENT (dutiful, meeting obligations)<br />

Hedonism<br />

H4 Pleasure PLEASURE (gratification <strong>of</strong> desires)<br />

H50 Enjoying life ENJOYING LIFE (enjoying food, sex, leisure, etc.)<br />

H57 Self-indulgent SELF-INDULGENT (doing pleasant things)<br />

Power<br />

P12 Wealth WEALTH (material possessions, money)<br />

P27 Authority AUTHORITY (the right to lead or comm<strong>and</strong>)<br />

P3 Social power SOCIAL POWER (control over others,<br />

dominance)<br />

P46 Preserving my public<br />

image<br />

P58 Observing social<br />

norms<br />

Self-Direction<br />

PRESERVING MY PUBLIC IMAGE (protecting<br />

my “face”)<br />

OBSERVING SOCIAL NORMS (to maintain<br />

face)<br />

SD16 Creativity CREATIVITY (uniqueness, imagination)<br />

SD31 Independent INDEPENDENT (self-reliant, self-sufficient)<br />

SD41 Choosing own goals CHOOSING OWN GOALS (selecting own<br />

purposes)<br />

SD5 Freedom FREEDOM (freedom <strong>of</strong> action <strong>and</strong> thought)<br />

SD53 Curious CURIOUS (interested in everything, exploring)<br />

Security<br />

SE13 National security NATIONAL SECURITY (protection <strong>of</strong> my nation<br />

from enemies)<br />

323

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