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comparative value priorities of chinese and new zealand

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With the exception <strong>of</strong> the questionable reliability <strong>of</strong> two items in those defining<br />

Consideration, which are maintained in the analyses to provide comparability with past<br />

studies using the LBDQXII, the answer to the question “Are there appropriate<br />

measuring instruments to assess dimensions <strong>and</strong> structures?” for the LBDQXII is yes,<br />

the instrument is adequate.<br />

The Schwartz Values Survey<br />

I now discuss the reliability <strong>and</strong> validity <strong>of</strong> the individual <strong>value</strong> dimensions <strong>of</strong> the SVS.<br />

Schwartz used the Schwartz Values Survey to operationalise the <strong>value</strong> <strong>priorities</strong> in the<br />

samples (Schwartz, 1992; Schwartz, 1997; Schwartz <strong>and</strong> Boehnke, 2004). The SVS<br />

consists <strong>of</strong> 56, 57, or 58 items, depending upon version. The items’ abstract <strong>value</strong>s, e.g.,<br />

social justice, humility, creativity, social order, pleasure, ambition, are each followed in<br />

parentheses by a phrase that further specifies their meaning. The text <strong>of</strong> the surveys is<br />

available in Appendix 4 - Surveys. Respondents rate the importance <strong>of</strong> each “as a<br />

guiding principle in MY life.” Respondents from cultural groups on every inhabited<br />

continent have completed the survey anonymously in their native language (N ><br />

75,000). This survey is intended to include all the motivationally distinct <strong>value</strong>s likely<br />

to be recognized across cultures, a claim for which there is strong but not conclusive<br />

evidence (Schwartz, 2005a).<br />

Schwartz believes <strong>value</strong>s whose meanings differ across cultures should not be used in<br />

cross-cultural comparisons. Otherwise, group differences might reflect the fact that<br />

different concepts are measured in each group. Separate multidimensional scaling<br />

analyses <strong>of</strong> the <strong>value</strong> items within each <strong>of</strong> 66 countries established that 45 <strong>of</strong> the SVS<br />

items have reasonably equivalent meanings in each country (Schwartz, 1994a, 1999;<br />

Fontaine, Poortinga <strong>and</strong> Delbeke, 2005).<br />

Smallest Space Analysis Facet Approach to Theory Development in Social<br />

Psychology<br />

Central to Schwartz’ theory development are derived latent theoretical dimensions using<br />

Multidimensional Scaling (MDS) Smallest Space Analysis (SSA) (Bailey, 1974). SSA<br />

as Schwartz uses it consists <strong>of</strong> defining latent variables by visually inspecting patterns<br />

<strong>of</strong> arrangements <strong>of</strong> survey items in Euclidian space, with the distances based upon<br />

171

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