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comparative value priorities of chinese and new zealand

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Individuals promote <strong>value</strong>s they consider desirable through their actions, serving as<br />

models for organisation members. They influence the cultural <strong>value</strong>s <strong>of</strong> organisations<br />

both intentionally <strong>and</strong> inadvertently. They influence organisational views <strong>of</strong> what is<br />

good <strong>and</strong> desirable directly through formal <strong>and</strong> informal discussions about the<br />

organisation, proposals about desirable characteristics <strong>of</strong> <strong>new</strong> employees, how to induct<br />

them into the organisation, <strong>and</strong> how to praise or condemn their actions. Influential<br />

members <strong>of</strong> organisations build structures into <strong>and</strong> within them that promote those<br />

individuals’ preferred <strong>value</strong>s through designing practices (e.g., reward systems bases<br />

upon sales revenue or seniority) <strong>and</strong> physical settings (e.g., open or closed doors <strong>and</strong><br />

open or enclosed work spaces).<br />

Sagiv <strong>and</strong> Schwartz (2007) provide a summary <strong>of</strong> Schwartz’ (1992, 1997, 2005a) theory<br />

<strong>of</strong> individual <strong>value</strong>s employed in this research project. I will summarise their summary.<br />

In his <strong>value</strong>s research Schwartz (1992) identified two overarching bipolar personal<br />

<strong>value</strong> conflicts, Self-Enhancement vs. Self-Transcendence, <strong>and</strong> Openness to Change vs.<br />

Conservation. Schwartz uses the term conservation in sense <strong>of</strong> the avoiding or<br />

preventing change, rather than to protect from harmful loss <strong>of</strong> scarce or irreplaceable<br />

resources. Self-Enhancement <strong>value</strong>s emphasise pursuing self-interest through<br />

controlling people <strong>and</strong> resources (Power <strong>value</strong>s) <strong>and</strong> achieving success defined by<br />

social st<strong>and</strong>ards through demonstrating ambition <strong>and</strong> competence (Achievement <strong>value</strong>s).<br />

These <strong>value</strong>s conflict with Self-Transcendence <strong>value</strong>s, which emphasise serving the<br />

interests <strong>of</strong> others by showing concern <strong>and</strong> care for those in close in-groups<br />

(Benevolence <strong>value</strong>s) <strong>and</strong> showing acceptance, tolerance <strong>and</strong> concern for all people<br />

regardless <strong>of</strong> group membership (Universalism <strong>value</strong>s).<br />

Members <strong>of</strong> organisations who <strong>value</strong> Self-Enhancement focus on the public status <strong>of</strong> the<br />

organisation <strong>and</strong> their status within it as playing important roles in determining<br />

identification with their organisation, as opposed to those who <strong>value</strong> Self-<br />

Transcendence (Roccas, 2003). People who <strong>value</strong> Self-Enhancement tend to have a<br />

career development orientation, viewing their job as a stepping-stone to their next job;<br />

those who <strong>value</strong> Self-Transcendence tend to have a calling orientation, viewing their<br />

job as a vocational mission (G<strong>and</strong>al, Roccas, Sagiv <strong>and</strong> Wrzesniewski, 2005).<br />

According to Schwartz (1994, 2006), Self-Enhancement <strong>value</strong>s are compatible with<br />

Mastery <strong>and</strong> Hierarchy orientations. Organisations sharing Self-Enhancement <strong>value</strong>s<br />

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