comparative value priorities of chinese and new zealand

SVS
Dimension
GZ:
alpha for
dimension
Comments NZ: alpha
for
dimension
Comments
0.72 Self-Indulgent has a
Pleasure and Enjoying Life items
significantly lower
vs. Self-Indulgent; Self-Indulgent
mean than the other
has a negative connotation
amongst Chinese business
people, and has a significantly
lower mean than the other two
items.
two items.
Hedonism 0.45 Poor alpha and poor item fit for
Tradition 0.69 0.64 Item-to-scale statistics
indicate a poor fit for
Respect for Tradition,
compared to Moderate,
Humble, and
Accepting My Portion
in Life
Universalism 0.88 0.78
Power 0.78 0.63
Self-
Direction
0.81 0.65
Security 0.78 0.63
Stimulation 0.69 0.68
Further investigations of reliability and validity were carried out in China using focus
groups.
SVS Focus Group Studies in China
Two focus groups were arranged in China to complete then discuss the SVS. In
discussing the SVS the participants indicated that the qualifying phrase occasionally
contradicted the specification word or phrase. Given the vagaries of the interaction and
reciprocal causality of meaning amongst language and culture, cross-cultural focus
group analysis is a problematic process. One comment on the SVS item
“PRESERVING MY PUBLIC IMAGE (protecting my “face”)” was that
PRESERVING MY PUBLIC IMAGE to protect one’s face taints the idea of Face.
Gaining Face should stem from virtuous acts, and one should not engage in the acts with
the specific objective of gaining or protecting Face. The two ideas were acceptable
values alone, but when combined led to a behaviour that some participants interpreted
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