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comparative value priorities of chinese and new zealand

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aggressive (Alvesson <strong>and</strong> Billing, 2009; Parker <strong>and</strong> Ogilvie, 1996). Females are<br />

typically described as more inclusive, participative, interpersonally <strong>and</strong> communally<br />

orientated. In contrast, males are typically characterized as more task-oriented,<br />

independent, <strong>and</strong> dominant (Gibson, 1995; Paris, 2004). Adler <strong>and</strong> Izraeli (1988)<br />

provided two approaches regarding women in management. The equity approach is<br />

based on assumed similarity between males <strong>and</strong> females. This approach is more<br />

dominant in the United States since organizations assume that males <strong>and</strong> females are<br />

similar <strong>and</strong> so the primary issue is how to attract females into the workplace (Adler,<br />

1994). The equity approach implies that the goal <strong>of</strong> females is to assimilate into the<br />

male-dominant workplace since organizations expect them to behave like other males.<br />

Thus, “the potential for women to make unique, but equally valuable, contributions to<br />

organizations remained outside the logic <strong>of</strong> the equity approach <strong>and</strong> therefore largely<br />

unrealized” (Adler, 1994: 28). The second approach is the complementary contribution<br />

approach. Contrary to the equity approach, the complementary contribution approach<br />

assumes differences between males <strong>and</strong> females. This approach is more dominant in<br />

Europe <strong>and</strong> Japan since organizations assume that males <strong>and</strong> females are different <strong>and</strong><br />

the goal is to utilize their “different, but equally valuable, contributions to the<br />

organization” (Adler, 1994: 28). The complementary contribution approach has been<br />

supported by studies such as Gibson (1995). Zame, Hope, <strong>and</strong> Respress (2008)<br />

conducted surveys among head teachers in Ghana on what they considered to be<br />

effective leadership for head teachers; they found the rankings <strong>of</strong> effective leadership<br />

characteristics were identical for both males <strong>and</strong> females. On the other h<strong>and</strong>, Boohene<br />

(2009) investigated the performance <strong>of</strong> small retail firms in Ghana <strong>and</strong> found that male<br />

owners tended to adopt more aggressive strategies than female owners did.<br />

Eagly <strong>and</strong> Johnson (1990) found male <strong>and</strong> female leaders did not differ in<br />

Relationship/Consideration vs. Task Orientation in organizational studies. Dobbin <strong>and</strong><br />

Platz’ (1986) meta-analysis <strong>of</strong> 17 studies examining gender differences in leadership<br />

behaviour indicate that male <strong>and</strong> female leaders exhibited equal amounts <strong>of</strong> initiating<br />

structure <strong>and</strong> consideration <strong>and</strong> have equally satisfied subordinates. Male leaders were<br />

rated as more effective than female leaders only in laboratory settings. A meta-analysis<br />

by Eagly, Karau <strong>and</strong> Makhijani (1995) <strong>of</strong> research on the relative effectiveness <strong>of</strong><br />

women <strong>and</strong> men who occupy leadership <strong>and</strong> managerial roles found that, aggregated<br />

over field <strong>and</strong> laboratory experimental studies, male <strong>and</strong> female leaders were equally<br />

effective. Several researchers, such as Sheppard (1992) argued that female managers in<br />

305

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