comparative value priorities of chinese and new zealand

I am also interested in investigating the possibility that reverse-worded items, that is,
items worded in a negative context, measure something other than the opposite of a
positively worded item, stemming from, for example, the reluctance of members of
Japanese and some Southeast Asian cultures to express explicit and specific
disagreement.
For this research project, the LBDQXII will be used as is. An hypothesis to test is:
Hypothesis Reverse-Scored-Items: LBDQ XII reverse-scored items
will show identical psychometric properties to positively-scored items
for both samples.
Another problematic issue in cross-cultural research is that analyses in the social
sciences other than business research consider culture area as a significant variable
relating to group behaviour since the 19 th century. In contrast to using the nation as an
independent variable, a more useful theoretical construct for cross-research is that of
culture area.
NATIONS AND CULTURE AREAS
Culture areas are seen to reflect clusters of behaviours that indicate similar ecological
adaptive strategies. Thus, culture areas could be defined by trait lists, those uniquely
present, along with those uniquely absent. Degree of difference in culture areas could
also be indicated by degrees of differences in affective valence for traits that are
uniquely present, such as value structures and priorities. The number and placement of
culture areas varies depending upon authors and their particular theoretical interests.
Taking China as an example, even within the majority Han ethnic group (95% of the
nation’s population), there are many subtleties in their beliefs and practices that make it
difficult to categorize this group as one homogenous group. Depending upon where a
Han Chinese comes from, the spoken language, religion, and cultural practices can be
different from other Han Chinese.
The concept of culture area in anthropology is a contiguous geographic area comprising
a number of societies that possess the same or similar traits or that share a dominant
cultural orientation. Otis T. Mason in 1896 published “Influence of Environment upon
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