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comparative value priorities of chinese and new zealand

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SVS samples to other demographics, but none <strong>of</strong> these provide comprehensive global<br />

coverage, <strong>and</strong> most are heavily loaded with European or what are identified as<br />

“Western” samples. My analyses indicate the theory is a work in progress, particularly<br />

as there is no comprehensive global set <strong>of</strong> analyses <strong>of</strong> <strong>value</strong> structures across samples<br />

from multiple occupations. Researchers such as Low <strong>and</strong> Shi (2001), Daller & Yildiz<br />

(2006), <strong>and</strong> Akiner <strong>and</strong> Tijhuis (2007) found considerable intra-country variation in<br />

<strong>value</strong> dimension <strong>priorities</strong> influenced by occupations <strong>of</strong> samples.<br />

The comparison <strong>of</strong> <strong>value</strong> structures between my samples is complicated by the different<br />

Smallest Space Analysis structures between my sample data <strong>and</strong> Schwartz’ proposed<br />

theoretical structures. The results warrant a more in-depth discussion. In Figure 6.2,<br />

removing the item points gives a clearer depiction <strong>of</strong> the SSA structures for data from<br />

the two samples <strong>and</strong> indicates similarities with one another, <strong>and</strong> consistent differences<br />

from Schwartz’ theoretical structure. This outcome indicates a need for further<br />

investigation <strong>of</strong> the relationships between the <strong>value</strong>s <strong>of</strong> businesspeople compared to<br />

other occupational groups, <strong>and</strong> also between kinds <strong>of</strong> businesspeople. Compared to<br />

Schwartz’ theory, for the samples <strong>of</strong> businesspeople, Benevolence <strong>and</strong> Achievement<br />

<strong>value</strong> dimensions occupy nearby spaces, indicating that subordinates in business tend to<br />

associate concern for the in-group with achievement. The placement <strong>of</strong> Security near<br />

Achievement can indicate that achievement for businesspeople is closely related with<br />

security, which, <strong>of</strong> course, is intuitively obvious. In Figure 6.2, Stimulation is placed in<br />

what Fontaine et al. (2008) identify in Figure 6.3 as the Social Focussed quadrant <strong>of</strong><br />

their interpretation <strong>of</strong> the <strong>value</strong> structure. The implication is that for businesspeople<br />

Stimulation is a social <strong>value</strong>, associated with business activities.<br />

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