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100-Metodos-de-Qualidade-Total

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IDEA GENERATION 127<br />

Method 53<br />

Breaking set<br />

Purpose<br />

To overcome blocks in thinking by generating new i<strong>de</strong>as. It is particularly<br />

useful in prompting a group to be more receptive to new suggestions.<br />

When to use<br />

If a group has run out of i<strong>de</strong>as or has become set on a particular line of<br />

thinking.<br />

How to use<br />

The i<strong>de</strong>a, solution or problem is written on a flip chart and is examined by<br />

the group, asking several key questions un<strong>de</strong>r the following headings:<br />

1 Adapt What else is like this? Are there any parallels in the past? What<br />

could we copy? What other i<strong>de</strong>as are like this?<br />

2 Modify Can we change the meaning, colour, sound, smell, feel, form,<br />

shape?<br />

3 Magnify What can be ad<strong>de</strong>d? More time, height, size? Duplicate,<br />

multiply, exaggerate?<br />

4 Minimize What can be taken away? Smaller, con<strong>de</strong>nsed, simplified,<br />

streamlined, split up, omitted?<br />

5 Substitute Who else, what else, instead? Other suppliers, components,<br />

materials, power, processes, approaches?<br />

6 Rearrange Swap cause and effect? Other pattern, layout, sequence,<br />

schedule?<br />

7 Reverse What are the opposites? Swap positive and negative? Turn it<br />

round, upsi<strong>de</strong> down, change roles?<br />

8 Combine Combine purposes, elements, i<strong>de</strong>as, blend, assortment,<br />

ensemble?<br />

Benefits<br />

Different ways of viewing the same i<strong>de</strong>a are a good means of generating<br />

more i<strong>de</strong>as. Often when a group has tried something and failed, it is<br />

reluctant to change track. Breaking set provi<strong>de</strong>s a way of building on an<br />

existing i<strong>de</strong>a to generate new i<strong>de</strong>as.

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