100-Metodos-de-Qualidade-Total
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IDEA GENERATION 127<br />
Method 53<br />
Breaking set<br />
Purpose<br />
To overcome blocks in thinking by generating new i<strong>de</strong>as. It is particularly<br />
useful in prompting a group to be more receptive to new suggestions.<br />
When to use<br />
If a group has run out of i<strong>de</strong>as or has become set on a particular line of<br />
thinking.<br />
How to use<br />
The i<strong>de</strong>a, solution or problem is written on a flip chart and is examined by<br />
the group, asking several key questions un<strong>de</strong>r the following headings:<br />
1 Adapt What else is like this? Are there any parallels in the past? What<br />
could we copy? What other i<strong>de</strong>as are like this?<br />
2 Modify Can we change the meaning, colour, sound, smell, feel, form,<br />
shape?<br />
3 Magnify What can be ad<strong>de</strong>d? More time, height, size? Duplicate,<br />
multiply, exaggerate?<br />
4 Minimize What can be taken away? Smaller, con<strong>de</strong>nsed, simplified,<br />
streamlined, split up, omitted?<br />
5 Substitute Who else, what else, instead? Other suppliers, components,<br />
materials, power, processes, approaches?<br />
6 Rearrange Swap cause and effect? Other pattern, layout, sequence,<br />
schedule?<br />
7 Reverse What are the opposites? Swap positive and negative? Turn it<br />
round, upsi<strong>de</strong> down, change roles?<br />
8 Combine Combine purposes, elements, i<strong>de</strong>as, blend, assortment,<br />
ensemble?<br />
Benefits<br />
Different ways of viewing the same i<strong>de</strong>a are a good means of generating<br />
more i<strong>de</strong>as. Often when a group has tried something and failed, it is<br />
reluctant to change track. Breaking set provi<strong>de</strong>s a way of building on an<br />
existing i<strong>de</strong>a to generate new i<strong>de</strong>as.