100-Metodos-de-Qualidade-Total

136 100 METHODS FOR TOTAL QUALITY MANAGEMENT
Method 58
Lateral thinking
Purpose
A way of transferring from one frame of reference to another, enabling
you to break down barriers which inhibit creative thought.
When to use
Lateral thinking is used when a team is trying to identify problems or
possible solutions. It can also be used as a diversion to relax a workshop
group.
How to use
There are several well-established ways of beginning lateral thinking.
Mixing metaphors
This involves using a metaphor to bring a new look to a situation or
problem. Suppose that you are planning to introduce statistical process
control and are experiencing problems of acceptance at middle management
level. Think of something that has parallels with introducing a
change; for example, redecorating a room. Now imagine what you can do
to make the redecoration as successful as possible. Brainstorm a list of
ideas.
Now, for each idea, discuss how it relates to the introduction of
statistical process control (SPC). An example might be 'make it more
light'. The parallel with SPC might be to look at education and training and
consider attitudes.
Random juxtaposition
This involves introducing a completely new notion to allow more ideas to
be generated.
A group may be considering factors in the design of school rooms. At a
certain stage, the idea of 'infants' might be introduced to extend the scope
of the ideas generated.
Stopping no
This involves what de Bono (1970) calls the 'intermediate impossible'. The
idea is best illustrated by an example. An organization is experiencing