100-Metodos-de-Qualidade-Total

IDEA GENERATION 137
problems with the outgoing quality of product. The first response is 'We
can't afford to employ any more inspectors.' The 'intermediate impossible'
would be 'Make everyone an inspector.' This would result in changes in
role and training to allow everyone to take responsibility for their own
work.
Benefits
Established patterns of thought can stand in the way of innovative ideas.
Lateral thinking provides a way of removing barriers to new ideas.
Example
Lateral thinking was used by an organization looking for different ways of
marketing a five-day residential course. Random juxtaposition was used
and the idea 'spouses' was introduced. As a result, the organization offered
a deal for spouses that included a day at the races following the course.
Reference
Edward de Bono (1970) Lateral Thinking. New York: Harper and Row.