100-Metodos-de-Qualidade-Total

142 100 METHODS FOR TOTAL QUALITY MANAGEMENT
Method 61
Morphological forced connections
Purpose
To generate new ideas or ways of approaching problems. It combines lists
of attributes and forces new connections between them, so triggering new
options.
When to use
To find new ways of approaching an old problem when old assumptions
about the problem are blocking perception about what can be done.
How to use
There are four simple steps:
Attributes
Advertising
Target
Costs
Location
Timing
Current
methods
QA News
QA Mgrs
200/
day
Home
counties
1/2
days
Alternative
methods
Unemployed
Abroad
2 hrs
Executives
MBAs
Open
learning
Chambers of
Commerce
School leavers
After
work
Betting shops
Between
shifts
Direct mail
Prisons
Figure I
Morphological forced connections