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100-Metodos-de-Qualidade-Total

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78 <strong>100</strong> METHODS FOR TOTAL QUALITY MANAG EMENT<br />

Method 31<br />

Zero <strong>de</strong>fects<br />

Purpose<br />

To allow teams to experience the success involved in meeting ever more<br />

<strong>de</strong>manding targets without <strong>de</strong>motivating them by not achieving absolute<br />

success at once.<br />

When to use<br />

As part of quality improvement teams when setting targets and measuring<br />

improvement.<br />

How to use<br />

Zero <strong>de</strong>fects is a very simple concept <strong>de</strong>scribed by Crosby (1984). The<br />

process is easy to follow. Using the team approach:<br />

1 I<strong>de</strong>ntify and agree the current level of performance.<br />

2 Agree a target and time-scale for the target to be met with milestones.<br />

3 Monitor performance against the target. Publish the results.<br />

4 If the target is met on time recognize the team's performance and<br />

repeat from step 2.<br />

Benefits<br />

The use of targets risks <strong>de</strong>motivating people if they are set in a way that<br />

punishes failure rather than recognizes success. Zero <strong>de</strong>fects gives a way of<br />

setting tougher targets and recognizing the success of teams that meet<br />

them, so encouraging future efforts.<br />

Example<br />

An organization involved in the <strong>de</strong>velopment of software is experiencing<br />

problems with software bugs and is beginning an improvement project to<br />

i<strong>de</strong>ntify the causes of bugs so that the number present in new software<br />

releases can be reduced.<br />

The current level of bugs per 1,000 lines of co<strong>de</strong> is 27. The team sets a<br />

zero <strong>de</strong>fects target of 15 after the first year. When this is successfully met,<br />

the achievement is recognized and the zero <strong>de</strong>fects target for the end of the<br />

second year is set as 8. The target is revised every year and the team is<br />

recognized for the achievement of the target rather than admonished for<br />

the presence of bugs. The targets get tougher in each successive year.<br />

Reference<br />

P.B. Crosby (1984) Quality without Tears. New York: McGraw Hill.

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