A FRAMEWORK FOR MARKETING MANAGEMENT

198 Часть II. Анализ маркетинговых возможносте!
2. Patrick J. Robinson, Charles W. Faris, Yoram Wind, Industrial Buying and Creative
Marketing, Boston: Allyn & Bacon, 1967.
3. Webster and Wind, Organizational Buying Behavior, p. 6.
4. Там же, pp. 78-80.
5. См. «Т Think You Have a Great Product, but It's Not My Decision,'» American Salesman
April 1994, pp. 11-13.
6. Tim Minahan, «OEM Buying Survey — Part 2: Buyers Get New Roles but Keep Old Tasks»
Purchasing, July 16,1998, pp. 208-209.
7. Shawn Tully, «Purchasing's New Muscle», Fortune, February 20, 1995; Mark Fitzgerald,
«Decentralizing Control of Purchasing», Editor and Publisher, June 18, 1994, pp. 8,10.
8. Lance Dixon, «JLG Industries Offers JIT II Advice», Purchasing, January 15, 1998, p. 39,
9. Robinson, Faris and Wind, Industrial Buying and Creative Marketing.
10. CM. «Xerox Multinational Supplier Quality Survey», Purchasing, January 12,1995, p. 112.
11. Donna Del Mora, «Single-Source Newsprint Supply», Editor & Publisher, October 25,
1997, pp. 42-45.