A FRAMEWORK FOR MARKETING MANAGEMENT

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Часть I, Что такое маркетинг менеджмент?
14. Kimberly Weisul, «Yes, They Really Pay To See These Sites,» BusinessWeek, January 21,
2002, p. 8.
15. Tilman Kemmler, Monika Kubicova, Robert Musslewhite, and Rodney Prezeau,
«E-Performance II — The Good, the Bad, and the Merely Average,» The McKinsey Quarterly
(2001): www. mckinseyquarterly, com.
16. CM. George S. Day, «Capabilities for Forging Customer Relationships,» Working Paper
Series, Marketing Science Institute, Report No. 00-118, 2000.
17. Don Peppers and Martha Rogers, The One-to-One Future (New York: Doubleday/Currency,
1993).