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group Anheuser-Busch InBev (ABInBev). This emerged in<br />
2008 when the US-American Anheuser Busch Group<br />
(“Budweiser”) was taken over by the Belgian-Brazilian<br />
InBev Group. Today the Group’s headquarters are in<br />
Leuven, Belgium, while Bremen is still responsible for<br />
managing the Group’s German business.<br />
Bremen also has a long tradition as a wine city. Already the<br />
celebrated poet Johann Wolfgang von Goethe enjoyed<br />
the good wines from Bremen’s Ratskeller. The privy councillor<br />
attributed healing powers to certain types of wine<br />
such as port, Madeira or muscatel. One of Goethe’s close<br />
friends, the Bremen doctor Nikolaus Meyer, occasionally<br />
provided a “box of healing wine”. Following Goethe’s heart<br />
attack in February 1823, Meyer even managed to organise<br />
for Bremen council to donate wine for Goethe’s 74th birthday<br />
from the city town hall’s famous Rose cellar, consisting<br />
of twelve bottles of a 1624 Rhine wine.<br />
The oldest wine still in the cellars today dates back to<br />
1653. Only the cellar master and the mayor have the right<br />
to try a few drops of Rose wine, but this is a right they<br />
don’t exercise. In fact, it was only during the state visit by<br />
the English queen in 1978 that she was allowed to try a<br />
thimble-full. 650 German wines are stored in the Ratskeller<br />
vaults. For centuries, Bremen has also been involved in<br />
trading with Bordeaux wine.<br />
through to the finished product are performed in the<br />
company’s own factory in Westerstraße. The cocoa beans<br />
are roasted batch by batch in the global roaster and then<br />
ground with the other ingredients until super-fine.<br />
The chocolate mass is subsequently stirred for 72 hours in<br />
the conche to produce a particularly delicate, melt-in-themouth<br />
result.<br />
Many other frequently SME companies in the food industry<br />
have helped the branch to generate annual turnover of<br />
around 4 billion Euro with a workforce of 8,000 to 9,000<br />
employees, making it Bremen’s Number Two, second<br />
only to the car industry. The Food and Beverage Industry<br />
Bremen (NaGeB) association founded in 2011 aims to<br />
make this potential more visible. “The fact that the food<br />
industry’s share here is twice as high as the national average<br />
verifies Bremen’s special position in this branch of the<br />
economy”, says Hasso Nauck, chairman of the association.<br />
He sees the historic roots in the trade relations of the<br />
Hanseatic League and Bremen’s ports. He also views the<br />
branch as a vital innovation motor thanks to its high proportion<br />
of research. This applies equally to chocolate or<br />
cornflakes, beer, coffee and fish fingers.<br />
153<br />
A good drop of red wine goes down even better with a<br />
piece of meltingly smooth dark chocolate. Chocolate of<br />
course preferably by Hachez from Bremen. Hachez was<br />
founded in 1890 by the Belgian chocolatier Josef Emil<br />
Hachez. Today Hachez is the only German premium manufacturer<br />
where all steps from roasting the cocoa beans