31.03.2015 Aufrufe

Typisch bremisch Typically “Bremish”

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Coffee worth 1.6 billion Euro<br />

The food industry also plays a very important role for<br />

Bremen, benefiting from the location between the agri -<br />

cultural strongholds of Northwest Germany and the North<br />

Sea with its ports and fishing fleets. There’s a nearly 100<br />

percent probability of finding a product from the two-city<br />

state in German kitchens. The chances are similarly good<br />

that it will be really tasty too, as Bremen is home to par -<br />

ticularly first-rate brands. These include for example Beck’s,<br />

Milka, Kellogg’s, Miracoli, Philadelphia, Nordsee, Milram,<br />

Frosta and Hachez. Furthermore, the state offers special<br />

expertise when it comes to coffee: around 600,000 tonnes<br />

are imported through Bremen’s ports every year, more<br />

than through all other ports, at a value of 1.6 billion Euro.<br />

The raw coffee is supplied for well-known brands such as<br />

Azul, Eduscho, Jacobs, Melitta and Onko.<br />

The industrial sector with its supporting pillars of mecha n -<br />

ical engineering and metal processing depends is highly<br />

dependent on the port and its logistics. This is clearly<br />

revealed by another statistic: in 2012, Bremen had the<br />

highest export quota (share of foreign turnover in total<br />

turn over) among the federal states with 64.3 percent,<br />

exporting goods with a per capita value of around 27,000<br />

Euro. Hamburg came in second place with a far lower<br />

export quota of 51.3 percent.<br />

Logistics: robots do the hard work<br />

fierce in this sector so that the companies are constantly<br />

introducing innovations to keep just that little bit further<br />

ahead. In doing so, they are supported among others by<br />

the outstanding research facilities in Germany’s “City of<br />

Science 2005”. For example, the Bremen Institute for Production<br />

and Logistics (BIBA) attracted worldwide attention<br />

with the development of a parcel robot. It unloads a truck<br />

automatically by recognising different shapes of boxes,<br />

grasping them securely and then placing them in the<br />

required position, for example on a conveyor belt. As well<br />

as boosting efficiency, the most important advantage of<br />

this invention consists in its health and safety aspects,<br />

alleviating the extreme long-term burden on the worker’s<br />

back from lifting heavy parcels.<br />

The individual companies are also extremely inventive.<br />

One international flagship is dbh Logistics IT AG which has<br />

presented its solutions to numerous visiting delegations<br />

from other countries. It was founded in the early 1970s by<br />

around 40 firms involved in the port to provide a uniform<br />

information system to Bremen’s ports, called “Bremer<br />

Hafentelematik” (Bremen’s port telematics). This was the<br />

first system of its kind worldwide. Since then dbh has<br />

enjoyed continuous growth. Meanwhile it operates a<br />

state-of-the-art computing centre at the company headquarters<br />

in the city centre and offers numerous other<br />

products, for example for paperless customs clearance of<br />

goods. Offices have been opened at five other German<br />

locations to deal with national demand.<br />

25<br />

In recent years, the transformation of the whole transport<br />

sector has been as rapid as in many other branches of<br />

industry, even if it is still primarily the trucks and container<br />

ships that can be seen. Global competition is particularly<br />

But the port has always played a pioneering role in the<br />

development of new technologies and business pro -<br />

cesses. Way back in May 1966, Bremen became Germany’s<br />

first container port with the rapid spread in standardised<br />

Continued on page 35

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