White paper on creativity - ebla center

Chapter 5private institutions, such as the IstitutoEuropeo di Design Institute (IED) inTurin and Milan, Polimoda in Florence,the Domus Academy and IstitutoMarangoni Institute in Milan.5.4 The quantitative picture:structures and trendsFashion is the most important Italiancultural industry and accounts foraround 2.6% of the gross domesticproduct and 4.6% of total jobs.The chain of value production in thefield of fashion is dominated in termsof value added by the manufacturingsector with 16 .5 billion euros, of whichfootwear accounts for 28.1%, i.e. 4.6billion euros. Distribution is the secondmost important activity with 13.2billion euros. This figure confirms therise of distribution as a key sector inbuilding the image and brands offashion.In the fashion world, the supportprovided to production is particularimportant, both in terms of valueadded (8.2 billion euros) and of theintegration between the stages of purecreativity, production and distribution.Textiles, for example are a key inputfor stylists but also a model forintegrated design.Table 5.1 Fashion Value Added and jobs, 2004Value added(millions of euros)Jobs(thousands)Core (Style, creativity) 219.6 5.8Production (clothing and eaccessories) 16578.7 544.5Support to Production (textileswool, silk, cotton, linen, leatherfixing, etc.)8224.3 218.6Distribution 13,221.2 349.5Total 3,8024.2 1,112.6Source: our elaboration of Istituto G. Tagliacarne dataWHITE PAPER ON CREATIVITY 117