White paper on creativity - ebla center

Chapter 1Table 1.3 – Value Added and Jobs in the sectors, only taking into accountConception and Production (2004)Material CultureProduction ofcontent,information &commun-icationsHistoric andartistic heritageValueJobs % VA ofAdded(m €)(thousands)GDP% JobsFashion 16,578.7 544.5 1.33% 2.25%Industrial Designand Crafts14,179.1 345.9 1.14% 1.43%Food & WineIndustry3,077.1 73.7 0.25% 0.30%Computer &Software1,427.5 28.4 0.11% 0.12%Publishing 2,770.5 52.1 0.22% 0.22%TV & Radio 1,888.9 37.8 0.15% 0.16%Advertising 1,875.7 50.4 0.15% 0.21%Film 1,348.9 25.2 0.11% 0.10%Cultural Heritage 5,536.1 53.4 0.44% 0.22%Performing Arts 3,411.5 74.5 0.27% 0.31%Architecture 3,260.1 84.6 0.26% 0.35%Contemporary Art 357.2 15.0 0.03% 0.06%TOTAL 55,711.1 1,385.5 4.46% 5.72%These figures are further evidence thatthe Macrosector of the cultural andcreative industries has a significanteconomic weight in the Italianeconomy. In fact, if we again limit theanalysis to the activities of conceptionand production, the value addedproduced by the creative and culturalindustries in Italy is equal to that offinancial activities, double that of thesectors of machine manufacturing,energy, and post andtelecommunications, and four times thatof the sector of production of means oftransport (Figure 1.6).WHITE PAPER ON CREATIVITY 38