White paper on creativity - ebla center

Chapter 6d’Aosta and Liguria, with 4, 4 and 2products, respectively.If we consider the figure for eachregion in terms of DOP-IGP as a ratioof each region’s share of nationalagricultural sales, the leading regionsare Valle d’Aosta, Molise and Tuscany,respectively. xvii Thus according tothese results, the small regions, likeValle d’Aosta, l’Umbria, and Molise,benefit most from having protectedproducts.Separate mention must be made of theprotected areas. xviii They account for9% of the national territory and areideal places for small high-qualityproductions with a strong localidentity.475 out of the over 4,000 typicalregional products are produced in theparks and therefore account for 11%of the national total. Moreover, asmany as 332 products come fromprotected areas and account foraround 21.3% of the national total; xix71 of these products have EUprotected status.A comparison of certified productsand traditional food products in Italianregions reveals that although Calabria,Campania and Sicily have a lowpercentage of certified products, theyhave very high shares of traditionalproducts.6.3 The taste productionchainThe taste production chain in Italymay be defined as the set oforganisations (or businesses) and theirflows of materials which contribute tothe creation, distribution,commercialisation and supply of farmand food products and wine. Theindustry is still relatively little studied,partly because the data on the subjectis wholly inadequate and excessivelyaggregated. We will thus try tohighlight the role of excellentsolutions in terms of creativity andinnovation in the overall dynamics ofthe sector.The industry of DOP, IGP and STGproducts has around 6,000 jobs xx inthe stages of production andprocessing (this figure does notinclude creatives or jobs indistribution and communications).The figure accounts for 9% of jobs inthe whole farm and food industry inthe sectors considered.The average farm-food business isfairly small, employs less than 10people, and is usually family-run.ProductsThe products we are referring to haveimportant quality features,acknowledged through thecertification of their protected status.From the economic point of view,they are becoming increasinglyimportant. Today the sales volume ofDOP and IGP products is in excess of4% of the overall figure for the foodindustry.In 2004, 741 tonnes of certifiedproducts were produced, a rise of26.1% on the previous year. xxiThe main share of the sector ischeeses, which account for 56% ofcertified production, followed bymeat-based products (24%) and fruitWHITE PAPER ON CREATIVITY 138