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White paper on creativity - ebla center

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Chapter 14than c<strong>on</strong>centrate efforts <strong>on</strong> a singlehigh-quality project. At the same timethe area may, for example, becompletely lacking in project spaces forn<strong>on</strong>-collecting purposes. A special rolein the c<strong>on</strong>temporary art museumsystem will be played by the MAXXI,which as a nati<strong>on</strong>al museum of 21stcenturyart will inevitably haveleadership resp<strong>on</strong>sibilities and so mustbe carefully built up and organised.14.8 A radical change inlanguageToday’s art has lost the technicalfeatures and recurrent ic<strong>on</strong>ography ofthe art of the past. Materials may <strong>on</strong>lybe presented and not manipulated.“Figures” may be completely absent,even <strong>on</strong>ly as abstract and geometricalelements. Some media used recently byartists, such as photographs, video andfilm, are not recognised as being partof the techniques in the category based<strong>on</strong> painting and sculpture. It is difficultto highlight traces of c<strong>on</strong>tinuity withart history, which, however artists stillclaim as their source of inspirati<strong>on</strong> andmain reference as regards the past.There is a genuine difficulty inattributing the value of art to what isno l<strong>on</strong>ger recognisable such. Arthistorians c<strong>on</strong>sider many artiststherefore simply as bluffers with notechnical skills or respect for traditi<strong>on</strong>.Moreover, internati<strong>on</strong>al art was alreadymoving in this directi<strong>on</strong> in the 20thcentury: the “ready-made” is about tocelebrate a hundred years. Since the1970s in the field of c<strong>on</strong>ceptual art themedia have been reduced to a trifle (adicti<strong>on</strong>ary definiti<strong>on</strong>, a statement, agesture) inducing the American scholarLucy Lippard to talk of the“dematerialisati<strong>on</strong> of the art object”and the critic Harold Rosenberg todescribe the work of art as an “anxiousobject” in search of its ownredefiniti<strong>on</strong>.Moreover,dematerialisati<strong>on</strong> and the absence ofmanual skill c<strong>on</strong>tributed to stating thepower of the work bey<strong>on</strong>d allcraftsmanship and according <strong>on</strong>ly tothe underlying idea. Here we aredealing with a l<strong>on</strong>gstanding row whichtakes us back to the time of theRenaissance artists who had to fight sothat painting and sculpture would beincluded am<strong>on</strong>g the Liberal Arts and,more generally, fields associated withknowledge. This process of recognisingthe epistemological value of works ofart was very slow. And this slownessexplains the failed or belated birth inthe European and especially Italianculture, of truly university-standard artschools. The visual arts, painting andsculpture were compared to decorati<strong>on</strong>,the third field of traditi<strong>on</strong>al educati<strong>on</strong>.The fourth, architecture, <strong>on</strong>ly recentlyemerged from the “ghetto” of minorknowledge in the Accademie, andarguably this explains why it stilldefends its recently acquired status withsuch vehemence.All the circumspecti<strong>on</strong> roundc<strong>on</strong>temporary art arises from acircumspecti<strong>on</strong> that has alwayssurrounded the territory of the visual,but today it is further reinforced by thedifficulty in understanding whatdeserves to be called art. After theFuturist, Dada and C<strong>on</strong>ceptualprovocati<strong>on</strong>s, it is genuinely difficult toWHITE PAPER ON CREATIVITY 334

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