White paper on creativity - ebla center

Chapter 15ObjectiveIncrease the number of films shown on televisionAfter a long period in which films were often shown on television, there hasnow been a dramatic drop in films scheduled, thus also depriving filmproduction of a key source of income (broadcasting rights) for its own businessmodel.Action 21 : Promote films on televisionLiberate (at least public) television networks from being hostage to audiences, byincluding films in prime and second time through a scheduling policy in whichfilms are not only seen as a “stopgap solution” when audiences are expected tobe lost to blockbuster events on rival televisions networks.Schedule television programmes which give constant in-depth coverage to theItalian film world.Promote the premieres of major new films by Italian directors, also by showingtheir previous works at the same time, which can play a vital role in educatingabout directors’ styles and thinking.ObjectiveHelp young film professionals to emergeEnsure young film professionals (filmmakers, actors, technicians, screenwriters,editors, photographers, costume designers, etc) are provided with opportunitiesto work on marketable projects.Action 22 : Provide financial incentives for film productionThe uncertainty of success on the film market, summed up in the famous phrase“nobody knows”, makes funding young filmmakers very risky. Hence the needfor subsided loans for a first or second films.Setting up competitions to reward the best talents from professional schools is away of creating a strong connection between educational institutions and theworld of work.Awarding prizes at leading festivals is a way of selecting talent, while the qualityof demand can be honed through international competitive contexts.WHITE PAPER ON CREATIVITY 360