White paper on creativity - ebla center

Chapter 15process of choosing the initiative to be funded, made according to quality criteriaor the capacity to produce economic results.ObjectiveEstablish a Creative Social NetworkOne of the main problems experienced every day by creative professionals,especially in limited or peripheral contexts, is coming into contact with marketscharacterised by dynamic lively demand and understanding who may be potentialclients and their requirements, as well as simply finding a way of getting“noticed”. Similarly, companies which need original professional and creativeskills often struggle to find them on the traditional labour market.Action 3 : Making a database to bring together demand and supply forcreativityBuild up a software/interactive database, like the social network sites now widelyfound (LinkedIn, Facebook, etc.) with a space for questions, messages, forums,etc and also a user rating system giving an indication of the quality of theservices purchased/received. All of this should be translated into English to giveforeign companies easier access to creative talents in Italy. The network wouldhave relatively low costs because it uses consolidated programmes and is notcomplicated to develop, and also because it could be at least partly funded by thefees from user companies and schools (but not individual creatives, who wouldbe offered free access). This initiative would have the merit of being simple andaccessible to all, thus overcoming barriers associated with social status andgeographical location. It would help those living in small and peripheral towns tocome into contact with larger markets and other resources. In short, the databasewould be a relatively simple, cheap way of bringing together supply and demandof creative ideas and talents.Highlighting material culture as a sign of Italianexcellence1 Design, Material Culture And CraftsObjectiveStrengthen the international reputation of Italian designWHITE PAPER ON CREATIVITY 350