White paper on creativity - ebla center

Chapter 153 Computer, Software and ICTObjectiveEncourage the production of ICT consulting to support the Italian modelof “creative adoption” associated with current innovations in the fieldToday software consulting in Italy, worth 10 million euros of value added, has avery high impact on the productivity of the national economic system. Toimprove the introduction of ICT in companies and the public administration (egovernment)with spin-offs for the whole economy, encouragement must begiven to adapting and personalising software by supporting the sector supplyingthese services.Action 29: Incentives on the demand sideEstablish a percentage of total spending on the construction and refurbishing ofpublic works (along the lines of the 2% law, introduced by Bottai forcontemporary arts), to be dedicated to ICT for administrative and managementprocedures.4 Communications, Advertising and Branding,ObjectiveCreate a system of public-private relations. Govern bargaining onstandards and regulationsThe communications sector has always had a weak interaction with theinstitutional framework.The increasingly active involvement of state-run institutions as communicationsproducers or interacting players (in the sector of public branding and local areamarketing) has for several years created cultural and professional crossoversbetween institutions and the professional communications world.Action 30 : Set up an agency to encourage relations between institutionalskills and companies in the field of communicationsConceive of a more structured relational tool between institutional skills andcreative sectors of communications. Three specific institutions should beinvolved and encouraged to take more interest in developing initiatives in thisfield: the Consiglio Superiore delle Comunicazioni in the Ministry ofCommunications (especially for its involvement in the new technologicalprocesses in communications) and the two Authorities for communications andpersonal data (privacy), respectively.WHITE PAPER ON CREATIVITY 363