White paper on creativity - ebla center

Chapter 7in the last ten years overall admissionshave risen by 30.5%.Figure 7.3 – Cinema admissions* on the five main European markets (1995-2005)Germania Germany Spain Spagna Francia France Italia Italy United Regno Kingdom UnitoAs in some other economic sectors, inwhich Spain has been forging ahead ofItaly, in cinema, too, Spain overtookItaly in 1999 as regards number oftickets sold. From the point of view ofthe average box office proceeds, Italy isstill the fourth European market,slightly ahead of Spain. But we maysurmise that this advantage will notlast, because since 2000 Spain hasrecorded higher overall box officereceipts than Italy (since 2001 the totalSpanish box office receipts have alwaysbeen over the 600 million euro mark).The Italian decline is mainly due to thefact that our country has one of thelowest annual per capita admissionrates in Europe. For example, in 2005the figure for annual per capitaadmissions in Italy was only higherthan those of Greece, Denmark,Finland, Liechtenstein, Portugal andSweden. As can be seen in Figure 7.4,Italy’s figure for annual admissions perinhabitant is much lower than those ofthe other main European markets, andalmost half that of Spain. These figuresseem to confirm that Italian cinematheatres are going though a crisis andhave difficulty in attracting audiences.WHITE PAPER ON CREATIVITY 168