White paper on creativity - ebla center

Chapter 15Ambition 10. Express an Italian position in the European Union on theissue of the cultural and creative industriesAs far as the MiBAC is concerned, there is clearly a need for an ad hoc flexibleorganisational structure, making use of specific skills, which by establishing relations with thekey EU institutions pursues the necessary consultation process with all Italian and otherstakeholders involved in the sector of culture.Key decision 13To consolidate an active European policy in the field of the cultural and creativeindustries it would be useful to:• state the Italian position at times of decision-making with an approach basedon proposals and not reactions• organise consulting activities with the various EU institutions on the variousthemes of interest (cultural and creative industries)• map out the EU strategies on the theme of cultural and creative industries inthe Commission, Council and Parliament• organise consultations on EU proposals with stakeholders in culture in orderto establish a joint Italian position.Key decision 14Provisions for the sector of the culture and the cultural industry are extremelyheterogeneous in the 27 member states. Incentives vary considerably fromcountry to country.At present the cultural industries are governed by the same regulations astraditional industry. The cultural and creative industries have many specificfeatures: the prevalence of small or micro firms, a flexible intermittent labourmarket, a highly-educated workforce, the phenomenon of superstars, thesymbolic and identity-building aspect of goods based on culture, and the highcomponent of intellectual property. On the grounds of these characteristics,they require uniform economic policies capable of shaping a joint Europeanapproach to the sector.Ambition 11. Setting national priorities: investing in the cultural heritageThe cultural heritage and its impact on the national economic system – from jobs toexports and global competition – has a very low profile on the Italian political agenda.There is a need to raise collective awareness of its economic value, starting from theestimates in this report that the macro sector of the cultural and creative industriesaccounts for almost 10% of the GDP. Moreover, resetting national priorities must takeinto account the positive, non-monetary impact on social quality and everyday life.Key decision 15WHITE PAPER ON CREATIVITY 347