White paper on creativity - ebla center

IndexPart III...................................................................................1537 Film .......................................................................................159Severino Salvemini, with the collaboration of Francesco Casetti, Armando Fumagalli, and AndreaRocco7.1 Italian cinema: a promising resurgence ..........................................................................1597.2 A change in business model.............................................................................................1617.3 Clearer audience expectations..........................................................................................1627.4 The film market.................................................................................................................1647.5 Television fiction productions and spin-offs for location areas .................................1837.6 Italian Film Commissions ................................................................................................1857.7 Conclusions........................................................................................................................1878 Television, Radio and Publishing..........................................192Peppino Ortoleva8.1 General Remarks...............................................................................................................1928.1 Company size.....................................................................................................................1938.2. Characters of enterprises.................................................................................................1948.3. Market size ........................................................................................................................1958.4. The geography of production.........................................................................................1988.5 The individual sectors.......................................................................................................1998.6 Conclusions........................................................................................................................2069 Software, Computer and ICT.................................................209Cristiano Antonelli, Francesco Quatraro, with the collaboration of Aldo Buzio9.1 Introduction.......................................................................................................................2099.2 The origins of information technology ..........................................................................2119.3 The Italian case..................................................................................................................2159.4 Conclusions........................................................................................................................22710 Communications, Advertising and Branding........................230Stefano Rolando, Ariela Mortara10.1 The background to Italian communications and advertising ....................................23010.2 Creativity and communications in Italy today.............................................................23410.3 Conclusions .....................................................................................................................249WHITE PAPER ON CREATIVITY 5