White paper on creativity - ebla center

Chapter 1intellectual, literary and artistic propertyrights.“Those industries that are engaged in thecreation, production and manufacturing,performance, broadcast, communication andexhibition, or distribution and sales of worksand other protected subject matter” (WIPO,2003).Lastly, we can cite the “contentindustries” (i.e. industries producingcontent), which bring together thefunctions of the conception, productionand marketing of products. In thisapproach, proposed by the OECD(2005), the technological andtelecommunications component play alarge part.Among the wider-ranging definitions isthe one adopted in this study, which aswe will see in the following paragraphs,adds a variant to the interpretation ofthe cultural and creative industries thatis based on the production of content,their intellectual protection and the newcommunications technologies. Thisvariant highlights the cultural value ofthe design-based industries associatedwith a model in which quality, traditionand material culture have a strategicrole. The two interpretative modelswhich emerge from combining thevarious definitions are not mutuallyexclusive but co-exist, especially inEurope, and arise with varying intensityin defining creativity and the culturalindustries in terms of nationalexperiences.1.2 Creativity and socialquality: building an ItalianmodelThe unrelenting progress of thecultural and creative industriesThe last two decades have seen aconsiderable growth in the importanceof the cultural industries and theproduction of culture according to achain of value production made up ofthe selection of artists, the conceptionof goods, conservation, production,marketing and consumption.The cultural and creative industries havebeen driven by a growth in globaldemand, stimulated by the NewEconomy and, as we will see below, bya new qualitative phase in the economyof material culture or the economy ofgoods for people and their livingconditions.WHITE PAPER ON CREATIVITY 15