White paper on creativity - ebla center

Chapter 7more films than the USA (in 2001, forexample, 699 films were produced inthe USA, while 1.017 were produced inEurope). This higher figure in Europe,however, must not allow us overlookthe fact that the US production overallis much greater than any individualEuropean country, which in the case ofcountries with the strongest filmindustries (France, UK, Germany,Spain and Italy) is around 100 films ayear.Figure 7.2 – Average cinema admissions* in Western European markets(1995-2005)180.000160.000140.000120.000100.00080.00060.00040.00020.0000FR DE UK SP IT BE NL PT SV CH AU IRL NOR GR DK FIN ISL LUX* in thousandsSource: our elaboration of MEDIA Salles dataAs regards the situation of individualEuropean markets, we note (see Figure7.2) that France, Germany, the UnitedKingdom, Spain and Italy are the mostimportant markets from the point ofview both of admissions and proceeds.The gap between these markets and therest of Europe is enormous. Forexample, Italy (the last of the five asregards number of admissions) has anaverage number of tickets sold almost 5times that of the first of the remainingEuropean countries, i.e. Belgium (thedifference is 100 million as opposed to22 million). There is a similar gapbetween the box office proceeds,where Spain (in this case the last of thefive main markets) has average boxoffice receipts almost 4 times higherthat of the sixth European market,Switzerland (around 500 million euroscompared to 141 million).If we analyse the five main markets ingreater detail, we note that the countrywith most filmgoers is France, whichtogether with Germany and the UK,has more admissions than the averagefigure for the group of five. Italy is wellbelow the average figure, even thoughWHITE PAPER ON CREATIVITY 167