White paper on creativity - ebla center

Chapter 6considerable success: there were asmany as 180.000 visitors in 2008. Theidea of creating a fair for qualityproducts is a model that has also beenexported to France. In closecollaboration with Slow Food, theSalon du Gout is now held inMarseilles every two years.Another event bringing togetherproducers and consumers is Vinitaly,organised by Veronafiere in Verona.First held in 1967, today this wine fairattracts 4200 exhibitors in an area of80.000 square metres.These events have the twofoldpurpose of publicising qualityproducts and selling them directly tothe public. The massive participationat the event by business operatorssignals the need for greater visibilityfelt by small producers and at thesame time a desire to meet andexchange ideas and good practices inorder to make the production chainmore efficient. Another interestingproject is Italia del Gusto, run by anetwork of journalists, who througharea delegations express local needsand search for ways of satisfying them.The association organises meetingsand ideas for itineraries featuringquality products with a greater focuson the lesser known specialities.Business operators and trainingIn Italy there are 441 officiallyregistered wine and culinary “schools”.This category includes traditional-typeHotel-management institutions,courses open to the general public,and university and masters course.WHITE PAPER ON CREATIVITY 148