White paper on creativity - ebla center

Chapter 13emblematic. The company recentlyinvolved rival companies and suppliersof Internet access in launching anunlimited music supply in exchange foran increase in the monthly fee of usersubscriptions.13.9. ConclusionsThe performing arts still have aflourishing centuries-old tradition inItaly, in line with the rest of the culturalheritage, of which they can rightfullyclaim to be part. Our analysis of opera,the Queen of the Italian music tradition,has highlighted, however, the excessiveweight of bureaucracy, a lack ofinnovation, a failure to produce a newmusic culture, and the weaknesses inprofessional training.One positive factor continues to be thepresence of the music heritage, made upof internationally renowned theatres andorganisational structures, which are stillthe basis for prestigious activities.Popular music is encountering majordifficulties in competing on both globaland domestic markets. There arenumerous possible channels for furthermarket development: portable playersand music phones, new music formats,such as ringback tones, advertisingfundeddownloads, the opening of musicchannels direct to the consumer and thealmost unlimited availability of titles inonline stores. All of these arecontributing to changing the structure ofthe market.WHITE PAPER ON CREATIVITY 317