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White paper on creativity - ebla center

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Chapter 15system. As the “global fashi<strong>on</strong> city” of Milan dem<strong>on</strong>strates, transformati<strong>on</strong>s anddevelopments in fashi<strong>on</strong> can be driven by a policy based <strong>on</strong> a multidimensi<strong>on</strong>almodel of the fashi<strong>on</strong> district, with suitable spaces for proposals to createmuseums, workshops for young stylists, temporary events and exhibiti<strong>on</strong>s, andservices for experimental producti<strong>on</strong> involving a wider public of visitors andc<strong>on</strong>noisseurs of elegance.There are five possible strategic lines for c<strong>on</strong>structing the initial hub of a fashi<strong>on</strong>district:• exhibiti<strong>on</strong>s and events• creative workshops• setting up Fashi<strong>on</strong> Commissi<strong>on</strong>s• fashi<strong>on</strong> collecti<strong>on</strong>s and museums• the creati<strong>on</strong> of archive centres providing creatives with original historicmodels; this service would be especially useful for small firms with in-housestylists.The strategic lines not <strong>on</strong>ly suggest five development projects, but also afuncti<strong>on</strong>al sequence which could lead to the practical implementati<strong>on</strong> of thesystem itself.In fact the district may be c<strong>on</strong>sidered a nati<strong>on</strong>al and internati<strong>on</strong>al source ofcommunicati<strong>on</strong>s about fashi<strong>on</strong>, and also a place for cultural events, experimentalresearch and training of highly specialised professi<strong>on</strong>al profiles.Acti<strong>on</strong> 11 : Creative WorkshopsMake available creative workshops, spaces, and producti<strong>on</strong>, legal andcommercial services to a group of young stylists, chosen <strong>on</strong> the basis of theircapacity for projects and an internati<strong>on</strong>al competiti<strong>on</strong>. These facilities wouldenable the stylists to experiment, produce collecti<strong>on</strong>s and have a scaffolding forpromoting their activities.The services will include incentives for study trips and research in Italy andabroad.Creative workshops would attract foreign talents and help recruit new Italiantalents and thus make up for the lack of professi<strong>on</strong>al skills currentlycharacterising fashi<strong>on</strong>. A system m<strong>on</strong>itoring and training various professi<strong>on</strong>alfigures could be organised for various profiles: managers of cultural events,project managers in the fashi<strong>on</strong> industry, product managers, managers ofcollecti<strong>on</strong>s, images, and cultural mediators.Acti<strong>on</strong> 12 : Fashi<strong>on</strong> Commissi<strong>on</strong>sSet up, al<strong>on</strong>g the lines of film commissi<strong>on</strong>s, Fashi<strong>on</strong> Commissi<strong>on</strong>s operating atcity or a macro area level in the areas most c<strong>on</strong>cerned with the textiles sector andfashi<strong>on</strong>. Fashi<strong>on</strong> Commissi<strong>on</strong>s should be n<strong>on</strong>-profit organisati<strong>on</strong>s funded bypublic instituti<strong>on</strong>s, local government bodies and other private foundingWHITE PAPER ON CREATIVITY 355

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