White paper on creativity - ebla center

Chapter 15To do this involves:• a systematic analysis of production processes• studying the ways that the young cultural enterprises fit into productionchains, given the changes over the last few years• a systematic comparison between skills acquired on the job and skills taughtin formal training centres in the same sectors, also in order to integrate,where possible, the various kinds of training• setting up, where possible, dedicated information desks and, in agreementwith the major financial institutions, specialised bank desks in a position tounderstand the specific features of the sector• defining specific forms of contracts, taking into account the inevitably noncontinuousand mainly collaborative nature of work in the sector and theimplicit property rights of services provided.Ambition 9. Develop intellectual property rightsIntellectual property rights in Italy are still not as widely applied as in the rest of Europe,the USA and Japan, especially as regards the field of counterfeiting and commercialpiracy.In other cases, the application of rights has been reduced due to a limited demand andcapacity to register rights, which does not reflect the real innovative potential ofproduction sectors.Key decision 11On the supply side, enforcing intellectual property rights requires a greatercapacity for monitoring and inspecting protected products and the possibility ofarresting and condemning counterfeiters.This key decision must be supported by suitable tax policies encouraging thegradual and planned emergence of unregistered firms onto the legal market. Atthe same time, organised crime, the main producer and distributor ofcounterfeited goods, must be combated rigorously and unconditionally.Key decision 12From the point of view of demand for the application of intellectual propertyrights, there is a need to encourage the use of property rights for the exportdriven sectors and for architecture. Awareness must be raised among creativesabout the protection of ideas and indirectly their economic development, alsoby creating a systematic process (through publicly funded announcements andcompetitions) which takes technologies out of non-market-oriented laboratoriesand transforms them into indispensable attractive solutions for the market. Acontribution to this process can certainly be made by involving creatives notonly in designing innovations, but also in developing patents which have beenregistered but never used.WHITE PAPER ON CREATIVITY 346