White paper on creativity - ebla center

Chapter 15ObjectiveSupport the internationalisation of Italian architectsItalian architects run into difficulties in participating in internationalcompetitions due to a lack of information, linguistic barriers and shortcomingsin understanding the local legal context. An Italian architect who wins animportant international competition with an innovative quality project cancontribute to improving the overall reputation of Italy. Building works abroadcan drive other Italian firms in the sector to penetrate new markets.Action 42 : Create “bridgeheads” in the most dynamic situations in thesectorAt present the Ministry of Foreign Trade does not support architectsparticipating in international competitions, since they are not classed ascommercial firms. Considerable support could come from the creation of areference structure with various functions: making updated sector studies,supplying local support for the building of prize-winning works, linking up andintegrating the various Italian operators, and providing timely information onopportunities.ObjectiveSupport applied research and innovationThere is an undeniable relation between size of firm and investment in researchand development, and therefore also innovation and competition. Thewidespread Italian model of architectural practice, however, does not facilitateinteraction between research and production of new materials and constructionsystems and innovative architectural solutions, which in other countries yield aconsiderable number of patents. This model cannot be changed in the shortterm, but improvements can be introduced to create more favourable conditionsand concentrate energies in strategic sectors.Action 43 : Concentrate research in centres of excellenceThe widespread Italian model means architectural firms are unable to makeinvestments in research and innovation. There is a need to promote the creationof and provide support to centres of excellence in which to concentrateinterdisciplinary research and experimentation to be applied in the sector. Thecentres would produce market-oriented innovative solutions along the lines ofthe former Interaction Design in Ivrea. Conceived as open structures supportingarchitects in the design phase of complex demanding works, the centres wouldalso be a reference facility for professionals to turn to for specific researchrequirements.WHITE PAPER ON CREATIVITY 369