White paper on creativity - ebla center

Chapter 1Table 1.2 - Value Added and Jobs by sector in the whole value chain in Italy (2004)ValueAdded(m €)Jobs(in thousands)% VAofGDP% Jobs insector out oftotal jobsFashion 38,024.2 1,112.6 3.04% 4.59%Material CultureIndustrial Designand Crafts19,659.7 520.7 1.57% 2.15%Food & WineIndustry5,054.8 125.1 0.40% 0.52%Computer &Industry of Software14,641.4 282.7 1.17% 1.17%Content, Publishing 10,781.8 224.9 0.86% 0.93%Information and TV & Radio 4,070.8 89.4 0.33% 0.37%Comunications Advertising 2,405.8 64.9 0.19% 0.27%Film 1,929.8 37.6 0.15% 0.16%Cultural Heritage 7,811.0 105.4 0.63% 0.44%Architecture 6,683.5 172.3 0.54% 0.71%Historic andArtistic HeritagePerforming Arts 5,186.2 120.2 0.42% 0.50%Contemporary Art357.2 15.0 0.03% 0.06%*TOTAL 116,606.2 2,870.9 9.34% 11.85%Sources: our elaboration of Istituto G. Tagliacarne (Rome) data*Elaboration and estimate by the CommissionTable 1.2 shows the estimated economicvalue of the cultural and creativeindustries in Italy. If we consider thewhole production chain, theMacrosector was worth 9.34% of theItalian GDP in 2004 and employed over2.8 million people.The table highlights some specificfeatures of the cultural and creativeindustries in Italy.Firstly, the most important sector ineconomic terms in the cultural andcreative industries is Fashion.This figure is confirmed by the fact thatthe sectors in the sphere of materialculture (Fashion, Industrial Design andCrafts, Food Industry) contribute over50% of value in the whole Macrosector.Thirdly, the Computer and Software sectorhas considerable importance in thecontent, information andcommunication industries, which showshow the Italian economy, although insome areas belatedly, is now orientedtowards ICT.WHITE PAPER ON CREATIVITY 35