White paper on creativity - ebla center

Chapter 15Ambitions and Key DecisionsAmbition 1. Greater co-ordination between institutions dealing withcreativity and the cultural industriesIn Italy there is no political co-ordination for strategies for the development and growthof the cultural industries.Many institutions, whether Ministries (for Industry, Culture, Education, the Environmentand Agriculture), local government bodies (Regions, Provinces and CommunalAdministrations) or public and private non-profit organisations must find an frameworkfor governing creativity in all sectors in which it appears to be indispensable. Thisambition may give rise to a new role for the Ministry of the Heritage and CulturalActivities (MiBAC), which under the new name of the “Ministry for Culture” shouldoversee policies for the production of culture and creativity in Italy and their coordinationwhen required.Key decision 1Reorganise the MiBAC to create a General Department for the Production ofCulture in Italy to deal with design, the taste industry, the export-driven sectors,fashion, television fiction, video games, etc. The new department mustsupplement the knowledge acquired in existing General Departments. TheMinistry should be renamed the “Ministry for Culture” thus highlighting anepoch-making change in approach.The new reorganised Ministry would naturally thus be a centre of responsibilityfor the policies on the cultural and creative industries. This decision will helpidentify the areas of convergence of institutional competences in the fields ofculture, education, innovation, production activities and local and regionalpolicies and so create easier conditions for dialogue and consultation withstakeholders.The overall strategic vision can shape the future cultural and creative profile ofItaly as a country which knows how to conserve its past, and most importantly,produce its future in the field of culture.Ambition 2. Give greater recognition to creativity and raise standards ofexcellenceCreate models to be emulated: giving due acknowledgement to more creatives in thepresent generation will lead to an increase in the number of creatives in the nextgeneration.WHITE PAPER ON CREATIVITY 341