White paper on creativity - ebla center

Chapter 6and vegetables (18%). On looking atthe annual production for allcategories of products (Table 6.1), wenote that the fruit and vegetable boomis due to the certification of moreproducts. In fact, the increase in salescoincided with a rise in the number ofprotected products.Table 6.1 - Quantities of DOP and IGP certified products per food category (tonnes)Category 2004 2003 % Variation 04/03Cheese 415,709 395,302 5Fats and oils 5,005 4,299 17Fruit & Veg 134,427 12,146 1,007Meat-based products 180,848 172,161 5Fresh meat 5,417 4,264 27Total 741,405 588,171 26Source: Ismea elaboration of Control Bodies and ISTAT data (2006)As far as quality wine products areconcerned, 483 wines are DOC,DOCG or IGT certified. The 324DOC wines account for 67% of thetotal, followed by 123 IGT wines(25%) and 36 DOCG wines (8%). Thegeographical distribution shows aprevalence of quality wines in theNorth (28%), followed by the Centre(19%), the South (14%) and lastly theIslands (9%). The North has 40% ofDOC wines, 53% of DOCG and 36%of IGT. In terms of regionaldistribution, the leading region isPiedmont, with 54 protected wines,followed by Tuscany, with 49 and theVeneto with 38. Sardinia has 35certified wines: 19 DOC, 15 IGT and 1DOCG.According to ISTAT figures for 2004,quality wine production totalled around15 million hectolitres, the equivalent of57% of total Italian wine output, thusconfirming the trend of the last decade.From a comparison with the figures for1995, we see that quality wineproduction has risen on average by4.4% annually. DOC wines account for31% of the total, with an output ofaround 16.5 million hectolitres. Despitehaving considerably fewer individuallabels, IGT wines account for 26% ofquality wine production. Domesticconsumption of certified wines, around53% of total wine consumed, isgrowing at the annual rate of 3%. Thisis a particularly significant figureconsidering that overall domestic wineconsumption (including “Table Wine”)fell by 22% from 1995 to 2005. Peoplethus drink less but better.Businesses and jobsFrom 2004 to 2005, the number ofbusinesses involved in processing DOPand IGP certified products overallrecorded only a very slight rise (0.5%)with heavy losses in the oil category –probably due to greater vulnerability ofcrops to bad weather conditions – andWHITE PAPER ON CREATIVITY 139