White paper on creativity - ebla center

Chapter 9On this market, after its recent acquisition of iTouch, Buongiorno Vitaminic hasbecome world leader in the sector of multimedia content and digital entertainmentservices for mobile telephony and the Internet. Operating under the production brandB! in Europe (Italy, United Kingdom, Spain, France, Germany and Austria), LatinAmerica (Mexico) and the United States (Florida), the company distributes its owncontent to 70% of Internet and mobile users, through commercial partnerships withtelephone operators, mobile telephone retailers or local media groups.The company has a technological platform of 170 servers capable of distributing over300 million digital items every month to mobiles and on the Internet. At the hub of anetwork of media partners creating interactive mobile services, the company is also amajor wireless application provider, thanks to partnerships with all the leading fixed andmobile operators in Italy and Europe.As part of the services for end consumers, Buongiorno provides infotainment via SMS,MMS and WAP browsing, all kinds of ringtones and logos, and video files. Theyinclude, over 120 sms/MMS news services, entertainment and chat, more than 100WAP/Imode sites, over 2,000 video clips, 150 multimedia games and over 210,000pieces of music. In 2006 the Buongiorno group delivered almost 1.4 billion digitalobjects (ringtones, java games, wall<strong>paper</strong>s, etc.) to over 60 million end users (singlemobile phone numbers).According to its financial statement of 31 December 2006, the Buongiorno Group hadconsolidated sales of around 191.8 million euros and a consolidated net income ofaround 12.6 million euros.In the financial year 2006, the Buongiorno group employed an average of 659employees, including 173 in the group head company; it has 38 offices, agreements in53 countries with over 100 mobile telephone companies and provides access to over 2billion people.To offer a more accurate assessment ofthe potential base of business softwareusers, it is worth analysing in greaterdetail the main features of the adoptionof information technology by Italiancompanies, distinguishing betweencompany size, geographical area andthe use of IT. For this purpose, as anempirical aid will use the results of anISTAT study (Rilevazione sulle tecnologiedell'informazione e della comunicazione nelleimprese, 2005).WHITE PAPER ON CREATIVITY 219