White paper on creativity - ebla center

Notesxxxii In Figure 7.6 the market shares include joint productions.xxxiii These results are confirmed by a previous study conducted by the Università Bocconi onbehalf of the BNL. It showed how Italian films produced from 1998 to 2000 obtained on theprincipal non-English-speaking European markets a share of just over 3%. In EuropeanUnion countries, the average market share of Italian films is around 1% (Centro StudiCinecittà Holding, 2007).xxxiv Cinemas/screens open for over 60 days a year.xxxv The only Italian film first distributed in the low season and which at the end of the yearwas one of the Top 20 at the box office was La meglio gioventù (Parts One and Two), released incinemas on 20 June 2003.xxxvi Italian distributors are classified as primary and secondary according to the admissions incinemas for the films distributed. The principle tie and distributors include all those in theperiod considered (2000-2005) which had over 2.5 million admissions for the film.xxxvii Osservatorio sulla Fiction Italiana data.xxxviii In the early years, i.e. from 1999, Montalbano was produced at the rate of two episodes ayear; the first couple of televised episodes had the subtitle La voce del violino.xxxix See Chapter 1, Table 1.2.Notes Chapter 10xl According to the latest information in February 2007.xli Promoted by RAI, Sacis and Sipra with the collaboration of Agip, Ferrero and Lavazza, theexhibition was staged for the first time in Milan on 5 December 1996 and closed in Turin on 23October 1997 after also being shown in Naples and Rome(http://www.sipra.it/eventi/carosello/mostra.html ).xliiAt the time of writing, news has come of the death of this brilliant advertising agent and ourthoughts naturally go to him and the memory of his quiet style and his social vision of the professionhe so coherently practised throughout his highly successful career.xliii The study is divided into two stages (a qualitative and extensive stage) conducted using the CAPImethod on a sample of 1,000 Italians aged 18 to 64.Notes Chapter 11xliv Agenzia del Demanio, 2007.xlv The event had six exhibition venues, involved 50 national and international art galleries, andattracted over 35,000 visitors.xlvi http://whc.unesco.org/en/culturallandscape.xlviiL’UNWTO (World Tourism Organization) defines cultural tourism as the movement ofpersons for essentially cultural motivations, including study tours, performing arts, culturaltours, travel to festivals, visits to historic sites and monuments. But the WTO definition alsomentions the possibility that a part of cultural tourism is participating in the customs of apeople and experiencing its traditions and life style.WHITE PAPER ON CREATIVITY 376